The Hispanic Promise

Overview

The Hispanic Promise is the first-of-its-kind national pledge to hire, promote, retain and celebrate Hispanics in the workplace. Launched at the World Economic Forum in 2019, the Hispanic Promise is a non-legally binding sign of intention, result of the joint effort of multiple Hispanic Organization as a call to action for business leaders and companies of Corporate America to create a more inclusive work environment for Hispanics.

The Promise also represents an opportunity for those companies already engaged in inclusion and diversity to showcase their commitment as a Hispanic-friendly place.

By signing on the Hispanic Promise, your company will showcase its commitment to create a more inclusive environment for Hispanics. Being a Hispanic Promise signatory gives you a symbolic Hispanic-friendly stamp that would undoubtedly increase the appeal of your company as a potential employer for Hispanic workforce, cement your reputation and credibility among the increasing number of Hispanic consumers, which in turn will drive your business’ growth by expanding your customer base.

Signing the Hispanic Promise entails the following:

  • A non-legally binding sign of intention;
  • The opportunity to focus your internal actions on one or more focus areas;
  • A package of media assets to activate both internally and externally to showcase your commitment to diversity and inclusion;
  • Access to annual reports on the progress of the initiative and insightful material on US Hispanics.

Background

Hispanics in the United States

Hispanics make up 18 percent of the U.S. population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power. However, Hispanics are often undervalued, underrepresented and misperceived and it affects how they feel about their place in society and in the workplace.

The Hispanic Sentiment Study
  • The first annual Hispanic Sentiment Study was conducted in August 2018 by We Are All Human in order to measure U.S. Hispanic sentiment on the political, business and educational landscapes, as well as on personal values. An alarming 77 percent of respondents were unaware of recent accomplishments achieved by the Hispanic community across the country.
  • Despite serving as a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.
  • Research indicates that more than 80 percent of U.S. Hispanics state that if a brand plays a “positive role” in their community they will be more favorable to that brand and more likely to become a customer. This is an opportunity that most companies do not realize.
Hispanic Leadership Summits


We Are All Human has regular regional Hispanic Leadership Summits across the country to gather leaders in a platform for dialogue and change that addresses the lack of unification among the U.S. Hispanic community.

Sign the promise

Before submitting your commitment to The Hispanic Promise, please make sure that you are qualified to sign on behalf of your company and organization. After signing The Hispanic Promise you will be contacted by a member of our team to follow up on the next steps for activation. If you have any questions please reach out to miguel@weareallhuman.org.

The Hispanic Promise

I promise to create inclusive environments within the workplace and to take positive intentional actions to hire, promote, retain, develop and celebrate Hispanics as employees, customers and citizens.

I aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent advancement and an inclusive company culture where employees feel they belong, are valued and have a voice.

I acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.

As a result, I aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, and assess the sentiment of Hispanics in my company.

    I will be the main point of contact for every matter related to The Hispanic Promise.
    Another person will act as the main point of contact.
    I confirm that I’m signing onto The Hispanic Promise on behalf of my company and organization, and not at the individual level.

    Backers and Signatories

    35 Fundacion
    ACHE
    Accelerated Growth
    Accu-praisals
    Adidas
    Aflac
    AGANAR Media
    Airbnb
    Alumni Society
    American Family Insurance
    AmMore
    Ancestry
    Apalon
    APC Collective
    APCO Worldwide
    Ask Applications
    Atos
    AT&T
    Aura
    Avocados from Mexico
    AzTech Innovation
    Bank of America
    Beam Suntory
    Berkshire Bank
    Best Care Diagnostics
    Blancarte
    Bloomberg
    Blue Shield of California
    BMO
    Boston Scientific
    Bristol-Myers Squibb
    Capital Plus Financial
    Cargill
    CIEN+
    Closerlook
    Colgate-Palmolive
    Condé Nast
    Contabi Alliance
    Coeur Mining
    Comarka
    CTR Factor
    CuriousCheck LLC
    Daily Burn
    Dentons
    Dentsu Aegis Network
    Diane von Furstenberg
    Dieste

    Dipper
    Diversified search
    Duran Law Offices
    Easy Consulting
    Edelman
    Egon Zehnder
    El Pollo Loco
    Eli Lilly and Company
    Emerson
    Encantos Media Studio
    Ericsson
    Ernst & Young
    Estée Lauder
    Ethnic Technologies
    Evans Food Group
    Fernandez Law PLLC
    Finhabits
    Flagstar Bank
    General Mils
    Goldmark Property Management
    Grey
    Guardian News
    Guerrero Media
    HCode Media
    Half Full Life
    Hall & Evans
    Hispanic Executive
    Hispanoamerica News
    HP
    Hyperfluent
    IBM
    Ignite Consulting
    iHeart
    IKEA
    IMM Latino
    Inroads
    Intersection
    iTranslate
    Johnson&Johnson
    Juniper Networks
    Justworks
    KIND
    KPMG
    KSA Martial Academy
    Kuriyama
    La Familia Pawn & Jewerly

    La Mega Media
    Lara Media Services
    Latin Podcast Academy
    Latina LOVE Movement
    Latinas in Tech
    Latino Leaders Magazine
    Latino Factor
    Latino Professional
    Liberty Mutual
    Limeade
    LinkedIn
    Link America LLC
    Lyft
    Mars
    Medtronic
    Merrill Lynch
    Microsoft
    Midwest Business Administrators Association (MBAA) International
    Missouri State University
    Mosaic Group
    Motel6
    NASDAQ
    Nextdoor
    Nation waste
    NGL Media
    Nielsen
    NRG
    NY Hispanic Cosmetology & Beauty Chamber of Commerce
    One Island One Heart, Inc.
    Palo Alto Networks
    Paybook
    Pfizer
    Penserra
    Pepsico
    Per Scholas
    PGA of America
    Pinnacle
    P&G
    Qualcomm
    Radical Partners
    Rancho Santa Fe Medical Group

    Reed Smith
    Repasar
    Rising Storm Music
    Santander USA
    Santander Consumer USA
    SAP
    SAS
    Save the Children
    SEIA (want to be announced by end of year)
    Siemens
    Sodexo
    Southern Company
    Spanish Public Media Foundation
    Splunk
    Stanley Black and Decker
    Sykes
    Syringa Property Management
    S&P Global
    Tech Data
    Techqueria
    Teltech
    Thoughtworks
    TMI Consulting
    Traiilo
    Transdiaspora Network
    TTEC
    Tupperware
    TV Azteca
    Twitter
    Unilever
    University Houston-Clear Lake
    University School of Milwaukee
    Urbander
    US Bank
    VamosPay
    VRAmericas
    Walo
    Wicked Bionic
    Wyndham Hotels & Resorts
    Yum! Brands
    Zeno