The Hispanic Promise

Overview

The Hispanic Promise is the first-of-its-kind national pledge to hire, promote, retain and celebrate Hispanics in the workplace. Launched at the World Economic Forum in 2019, the Hispanic Promise is a non-legally binding sign of intention, result of the joint effort of multiple Hispanic Organization as a call to action for business leaders and companies of Corporate America to create a more inclusive work environment for Hispanics.

The Promise also represents an opportunity for those companies already engaged in inclusion and diversity to showcase their commitment as a Hispanic-friendly place.

By signing on the Hispanic Promise, your company will showcase its commitment to create a more inclusive environment for Hispanics. Being a Hispanic Promise signatory gives you a symbolic Hispanic-friendly stamp that would undoubtedly increase the appeal of your company as a potential employer for Hispanic workforce, cement your reputation and credibility among the increasing number of Hispanic consumers, which in turn will drive your business’ growth by expanding your customer base.

Signing the Hispanic Promise entails the following:

  • A non-legally binding sign of intention;
  • The opportunity to focus your internal actions on one or more focus areas;
  • A package of media assets to activate both internally and externally to showcase your commitment to diversity and inclusion;
  • Access to annual reports on the progress of the initiative and insightful material on US Hispanics.

Background

Hispanics in the United States

Hispanics make up 18 percent of the U.S. population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power. However, Hispanics are often undervalued, underrepresented and misperceived and it affects how they feel about their place in society and in the workplace.

The Hispanic Sentiment Study
  • The first annual Hispanic Sentiment Study was conducted in August 2018 by We Are All Human in order to measure U.S. Hispanic sentiment on the political, business and educational landscapes, as well as on personal values. An alarming 77 percent of respondents were unaware of recent accomplishments achieved by the Hispanic community across the country.
  • Despite serving as a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.
  • Research indicates that more than 80 percent of U.S. Hispanics state that if a brand plays a “positive role” in their community they will be more favorable to that brand and more likely to become a customer. This is an opportunity that most companies do not realize.
Hispanic Leadership Summits


We Are All Human has regular regional Hispanic Leadership Summits across the country to gather leaders in a platform for dialogue and change that addresses the lack of unification among the U.S. Hispanic community.

Sign the promise

Before submitting your commitment to The Hispanic Promise, please make sure that you are qualified to sign on behalf of your company and organization. After signing The Hispanic Promise you will be contacted by a member of our team to follow up on the next steps for activation. If you have any questions please reach out to miguel@weareallhuman.org.

The Hispanic Promise

I promise to create inclusive environments within the workplace and to take positive intentional actions to hire, promote, retain, develop and celebrate Hispanics as employees, customers and citizens.

I aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent advancement and an inclusive company culture where employees feel they belong, are valued and have a voice.

I acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.

As a result, I aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, and assess the sentiment of Hispanics in my company.

I will be the main point of contact for every matter related to The Hispanic Promise.
Another person will act as the main point of contact.
I confirm that I’m signing onto The Hispanic Promise on behalf of my company and organization, and not at the individual level.

Backers and Signatories
  1. 35 Fundacion
  2. ACHE
  3. Accu-praisals
  4. Aflac
  5. AGANAR Media
  6. Alumni Society
  7. AmMore
  8. Ancestry
  9. Apalon
  10. APC Collective
  11. APCO Worldwide
  12. Ask Applications
  13. Atos
  14. AT&T
  15. Aura
  16. Avocados from Mexico
  17. AzTech Innovation
  18. Bank of America
  19. Berkshire Bank
  20. Best Care Diagnostics
  21. Blancarte
  22. Blue Shield of California
  23. BMO
  24. Boston Scientific
  25. Bristol-Myers Squibb
  26. Capital Plus Financial
  27. Cargill
  28. CIEN+
  29. Closerlook
  30. Colgate-Palmolive
  31. Condé Nast
  32. Contabi Alliance
  33. Coeur Mining
  34. CuriousCheck LLC
  35. Daily Burn
  36. Dentons
  37. Dentsu Aegis Network
  38. Diane von Furstenberg
  39. Dieste
  40. Dipper
  41. Diversified search
  42. Duran Law Offices
  43. Easy Consulting
  44. Edelman
  45. Egon Zehnder
  46. El Pollo Loco
  47. Eli Lilly and Company
  48. Emerson
  49. Encantos Media Studio
  50. Ericsson
  51. Ernst & Young
  52. Estée Lauder
  53. Ethnic Technologies
  54. Evans Food Group
  55. Fernandez Law PLLC
  56. Finhabits
  57. Flagstar Bank
  58. Goldmark Property Management
  59. Grey
  60. Guardian News
  61. Guerrero Media
  62. Half Full Life
  63. Hall & Evans
  64. Hispanic Executive
  65. Hispanoamerica News
  66. HP
  67. Hyperfluent
  68. Ignite Consulting
  69. iHeart
  70. IKEA
  71. IMM Latino
  72. Inroads
  73. Intersection
  74. iTranslate
  75. Johnson&Johnson
  76. Justworks
  77. KIND
  78. KPMG
  79. KSA Martial Academy
  80. La Familia Pawn & Jewerly
  81. La Mega Media
  82. Lara Media Services
  83. Latin Podcast Academy
  84. Latina LOVE Movement
  85. Latinas in Tech
  86. Latino Leaders Magazine
  87. Latino Factor
  88. Latino Professional
  89. Limeade
  90. Link America LLC
  91. Lyft
  92. Mars
  93. Medtronic
  94. Merrill Lynch
  95. Microsoft
  96. Midwest Business Administrators Association (MBAA) International
  97. Missouri State University
  98. Mosaic Group
  99. Motel6
  100. NASDAQ
  101. Nation waste
  102. NGL Media
  103. Nielsen
  104. NRG
  105. NY Hispanic Cosmetology & Beauty Chamber of Commerce
  106. One Island One Heart, Inc.
  107. Palo Alto Networks
  108. Paybook
  109. Pfizer
  110. Penserra
  111. Pepsico
  112. Per Scholas
  113. PGA of America
  114. Pinnacle
  115. Qualcomm
  116. Radical Partners
  117. Rancho Santa Fe Medical Group
  118. Reed Smith
  119. Rising Storm Music
  120. Santander Consumer USA
  121. SAP
  122. SAS
  123. Save the Children
  124. SEIA (want to be announced by end of year)
  125. Siemens
  126. Spanish Public Media Foundation
  127. Splunk
  128. Stanley Black and Decker
  129. Sykes
  130. Syringa Property Management
  131. Tech Data
  132. Techqueria
  133. Teltech
  134. Thoughtworks
  135. TMI Consulting
  136. Traiilo
  137. Transdiaspora Network
  138. TTEC
  139. Tupperware
  140. TV Azteca
  141. Twitter
  142. Unilever
  143. University Houston-Clear Lake
  144. University School of Milwaukee
  145. Urbander
  146. VamosPay
  147. VRAmericas
  148. Walo
  149. Wicked Bionic
  150. Wyndham Hotels & Resorts
  151. Yum! Brands
  152. Zeno