Through this study, American society and the business community are given an unparalleled opportunity to deepen their understanding about the Hispanic community and to be better equipped to face future political, social, and economic trends. With this piece of research at hand, the Hispanic community and its allies will inform strategies to fight stereotypes, misconceptions, and other relevant issues so that every Hispanic is seen, heard, and valued.

In order to thoroughly understand the different factors influencing perception of Hispanics, the following sections were analyzed: 

• Demographics
• Societal insights
• Culture, discrimination, and language issues
• Representation, depictions, and interactions
• Sources of information
• Personal finance
• Political landscape