The Hispanic Community Roadmap for Breakthrough

In 2018, Hispanic organizations, community leaders and allies, came together with some of America’s leading companies for the first-ever Hispanic Leadership Summit. We met to discuss WHY it is important to work together and begin to create a unified agenda that advances the Hispanic community.

In 2019, we took a hard look at WHAT are the key structural barriers that continue to hold back the progress of Hispanics across the country. Over the next year, we leveraged that knowledge to create Hispanic Sustainable Development Goals that address the key issues: Education, Meaningful Work, Health and Wellness, and Gender Equity.

This year, with even greater insights coming out of the 2020 Census, the Hispanic Leadership Summit is once again bringing together the public, private and non-profit sectors to solidify HOW we are converting our insights into tangible solutions.

Together, we will thoughtfully tackle these issues:

  1. What are the key actions or solutions that will definitively move the needle?
  2. What solutions are working? What can be scaled? Are there ones that should stop?
  3. What roles do we all play in driving Hispanic progress?

At the end of the Summit, we intend to be unified around an agenda and even more have a solid roadmap that we can follow together. It is through collective action that we can drive change.


Juan Andrade

President | USHLI

Henry Cisneros

Chairman & Co-CIO | American Triple I Partner

Wendy Garcia

Chief Diversity Officer | New York City Comptroller's Office


Tony Marx

President | New York Public Library

Claudia Romo Edelman

Founder | We Are All Human


Jeffrey Sachs

President | UN Sustainable Development Solutions Network & Director | Center for Sustainable Development at Columbia University


Elisa Villanueva Beard

CEO | Teach For America


Jimmy Wales

Co-Founder | Wikipedia


Delia Gutierrez McLaughlin

Principal Engagement Lead | Amazon Web Services (AWS)


Marty Martinez

Founder & CEO | Social Revolt Agency


Luis Miguel Messianu

Founder, Creative Chairman & CEO | ALMA


Patricia Mota

President & CEO | Hispanic Alliance for Career Enhancement


Marco A. Davis

President & CEO | Congressional Hispanic Caucus Institute (CHCI)


Gary Acosta

Co-Founder & CEO | National Association of Hispanic Real Estate Professionals (NAHREP®)


Arabel Alva Rosales

President & CEO | AAR & Assocs. LTD.


Andre Arbelaez

President | Hispanic C-Suite Corporate Council


Victor Arias, Jr.

Managing Director | Diversified Search Group


Sindy Benavides



Edgar Carreon

Founder | DREE


Jorge Ferreaz

Publisher | Latino Leaders Magazine

Gaby Natale

President | AGANAR Media


Jorge Plasencia

Co-Founder, Chairman & CEO | Republica Havas


Damian Rivera



Robert Rodriguez, PhD

President | DRR Advisors LLC


Nancy Santiago


Oscar Suris

Executive Managing Director | Zeno Group


Ana Valdez

Executive President | The Latino Donor Collaborative


Cid Wilson

President & CEO | Hispanic Association for Corporate Responsibility


77% of Hispanics do not know about our contribution

Though slowly emerging from the shadows, the power and contributions of the Hispanic community continues to be one of the best kept secrets, even from members of the community itself! To combat this lack of awareness, the programming will begin with a comprehensive overview of the key facts and figures about the Hispanic community. This will include insights from key research organizations on the US Hispanic community: socioeconomic, demographic, behavior, sentiment and representation

10:00 – 10:05 am National Anthem Performance
Mauricio Martinez, Actor & Singer, Broadway

10:05 – 10:15 am Welcome Remarks
Dr. Juan Andrade, President, United States Hispanic Leadership Institute

10:15 – 10:30 am Hispanic Leadership Program Introduction
Claudia Romo Edelman, Founder, We Are All Human

A-Z of Hispanic Data, Insights and Trends

10:30 – 10:40 AM Hispanic Experience in the Workplace
A presentation of the latest insights from the HACR Corporate Inclusion Index
Cid Wilson, President & CEO, Hispanic Association of Corporate Responsibility (HACR)

10:40 – 10:50 am State of Latino Entrepreneurship Research Report
Dr. Marlene Orozco, Lead Research Analyst, Stanford Graduate School of Business

10:40 – 10:50 am State of Latino Entrepreneurship Research Report
Dr. Marlene Orozco, Lead Research Analyst, Stanford Graduate School of Business

10:50 – 11:00 AM The State of Trust with Hispanics
Join us for an exclusive presentation of the 2021 Edelman Trust Barometer, exploring the state of trust within the Hispanic community.
Richard Edelman, CEO, Edelman

11:00 – 11:10 AM 2021 LDC U.S. Latino GDP Report
Ana Valdez, Executive Director, The Latino Donor Collaborative

11:00 – 11:10 AM 2021 LDC U.S. Latino GDP Report
Ana Valdez, Executive Director, The Latino Donor Collaborative

11:10 – 11:20 AM Keynote: Perception, Representation and the Strength of Unity
Marco Davis, President & CEO, Congressional Hispanic Caucus Institute (CHCI)

11:20 – 11:30 AM The Importance of Culture & Language
Stacie de Armas, SVP, Diverse Consumer Insights & Initiatives, DE&I Practice, Nielsen

11:30 – 11:40 PM Hispanic Perception Mapping
Claudia Romo Edelman, Founder, We Are All Human

11:40 – 12:00 PM Removing Red Links – Highlighting Hispanic Stars
Hispanics deserve to be seen, heard and valued. Within Wikipedia, there are ‘red links’ which are topics or people that should have pages but don’t. Unfortunately, the number of them for Latino individuals, key moments, or contributions are high. How can we ensure these are created and the Hispanic Stars, innovations and contributions are highlighted and celebrated? And join us in the Wiki-a-thon in 2022 to take action directly in Wikipedia.Jimmy Wales, Founder, Wikipedia/WT Social
Carolyn Rodz, CEO, Hello Alice

12:00 – 12:30 PM Take Action: Factivism
How can we ensure that everyone within and outside our community knows these numbers? What are actions that can be taken to increase the awareness and understanding of our community?

12:30 PM Dismiss to luncheon

Hispanic Impact on US Culture

The Hispanic community impact on the United States is profound – and particularly apparent in the visibility and influence on American culture. From literature, to music, to food, to sports and more, Hispanic influence has touched all inches of society and will only continue to grow. This luncheon will celebrate this impact and showcase the beautiful influence of the diverse Hispanic cultures.

12:30 – 2:00 pm Luncheon Program

12:30 – 12:35 pm Luncheon Blessing
Sister Norma Pimentel

12:45 – 1:00 pm Alejandro Valenzuela, CEO, Banco Azteca

1:10 – 1:30 pm Scoring Progress for Latinos
The outlook for the growth in impact of soccer in the United States in the coming years is remarkable, particularly with a North America-based World Cup on the horizon. What role will this play for the community? Join this fireside chat conversation with key leaders from Major League Soccer and the community to explore the role soccer and sports has and will continue to play to elevate the narrative for Hispanics.

2:00 PM Luncheon closes

90% of Hispanics identify as Hispanics but do not act as a community

Through this insight, we can see just how close we are to effective, unified collaborative efforts. With this in mind, the afternoon session will focus on digging deeper into the major systemic barriers faced by the Hispanic community, to truly understand HOW we can move the needle. How can we see real change for the community in these specific areas? What are some solutions that have been effective so far? What initiatives or ideas should we scale, start or stop?.

2:00 – 2:15 PM [Video] Hispanic Sustainable Development Goals Dashboard
A presentation of the newly created digital dashboard of the Hispanic Sustainable Development Goals. What is the current state of the US Latino community when viewed through the data lens of the goals, targets and indicators of the United Nations Sustainable Development Goals.
John A. Quelch, Dean, University of Miami Herbert Business School
Jeffrey Sachs, University Professor and Director, Center for Sustainable Development, Colombia School of International & Public Affairs
Yolanda Camarena, Board Member, La Raza Pizza Inc.
Claudia Romo Edelman, Founder, We Are All Human

2:15 -2:20 pm Welcome Back – Afternoon Session
Claudia Romo Edelman, Founder, We Are All Human

2:20 – 2:30 pm Advancing Hispanics in NYC and Beyond
Wendy Garcia, Chief Diversity Officer, New York City

2:30 – 2:50 pm Fireside Chat: Support Throughout the Career Roadmap
Join us for a unique conversation with Tracy Skeans, Chief Operating Officer & Chief People Officer of Yum! Brands Inc. and franchisee owners Gene & Yolanda as they discuss the diverse avenues to success and the reality that opportunity is everywhere. From a variety of pathways leading to owning a franchise, to partnerships with universities, to global franchise leadership development, opportunities for decent work and career growth are possible at all levels, with Yum! Brands as a clear example. Learn from the expertise of leaders from this global business and explore how these roadmaps can be replicated across corporate America to support decent work and economic growth for Latinos.
Tracy Skeans, Chief Operating Officer & Chief People Officer, Yum! Brands Inc.
Gene Camarena, President, La Raza Pizza Inc.
Yolanda Camarena, Board Member, La Raza Pizza Inc.

2:50 – 3:20 pm Goal 8: Decent Work & Economic Growth
Based on the key issues within Goal 8, this will be a discussion with subject matter experts and innovators to explore HOW can we effectively address and solve these issues? What initiatives or ideas should we scale, start or stop?
John A. Quelch, Dean, University of Miami Herbert Business School
Cesar Pinzon, Vice President; Sales & Service Operations at American Family Insurance, American Family Insurance
Yolanda Camarena, Board Member, La Raza Pizza Inc.
Mark Madrid, Associate Administrator, U.S. Small Business Administration

3:20 – 3:40 pm The Role of Technology and Philanthropy to Advance Hispanics
Both investment into the community and advances in technology have unique opportunities for impact that will move the needle for the Hispanic community. How can we increase philanthropic investment into the community? And what is the role that technology can play in this agenda for progress? How can technology and philanthropy increase the pie for all?
John A. Quelch, Dean, University of Miami Herbert Business School
Josue Estrada, Chief Operating Officer, Chan Zuckerberg Institute
Ray Martinez, Co-Founder & President, EVERFi
Moderator: Lili Gangas, Chief Community Technology Officer, Kapor Center

3:40 – 4:15 pm Goal 4: Quality Education
Based on the key issues within Goal 4, this will be a discussion with subject matter experts and innovators to explore HOW can we effectively address and solve these issues? What initiatives or ideas should we scale, start or stop?
Victor De La Paz, Chief Financial & Administrative Officer, Per Scholas
Joanie Gines, Vice President, World Wide Sales, Z Application & Platform Software, IBM
Nancy Sanchez, Executive Director, Kaplan Educational Foundation
Caryl Stern, Executive Director, Walton Family Foundation
Chymeka Olfonse, Regional Executive Director, BUILD NYC
Moderator: Damian Rivera, Chief Executive Officer, ALPFA

4:15 – 4:45 pm Goal 3: Good Health & Well-Being
Based on the key issues within Goal 3, this will be a discussion with subject matter experts and innovators to explore HOW can we effectively address and solve these issues? What initiatives or ideas should we scale, start or stop?
Dr. Mauricio Gonzalez, MD
Lisa Pino, Director, Office of Civil Rights, U.S. Department of Health and Human Services (HHS)
Rob Bisceglie, Chief Executive Officer, Action for Healthy Kids
Dr. Kathleen Gallo, PHD, MBA, RN, FAAN, Executive Vice President and Chief Learning Officer, Northwell Health and Founding Dean, Hofstra Northwell School of Nursing and Physician Assistant Studies, Northwell Health and Hofstra University
Moderator: Fernando Gonzalez Salinas, Head of HR, MD, and R&D & Innovation, Johnson & Johnson Inc.

4:45-5:05 pm Closing the Representation Gap
Hispanics underindex in representation in senior positions, but also on corporate boards, in media, politics, and more! How can we close this gap across sectors and industries? Are there ways that we can learn from other industries to leapfrog efforts?
Catalina Vargas, Chief of Staff to the CEO, Bristol Myers Squibb
Esther Aguilera, CEO, LCDA
Cristina Antelo, CEO, Ferox Strategies
Moderator: Maria Isabel Cuba Santiago, Director Community Partnerships, Airbnb

5:05 – 5:10 pm Latina Empowerment in the Workplace
As the gap within the gap, Latinas represent incredibly untapped potential that are not given the chances and support systems they deserve. How can companies better support Latinas? How can Latinas harness their power to overcome the skyscraping barrier they face?
Yvette Pena, Vice President, Hispanic/ Latino Audience Strategy – Office of Diversity, Equity and Inclusion, AARP

5:10 – 5:40 pm Goal 5: Gender Equality
Based on the key issues within Goal 5, this will be a discussion with subject matter experts and innovators to explore HOW can we effectively address and solve these issues? What initiatives or ideas should we scale, start or stop?
Allison Tummon Kamphuis, Vice President – Equality & Inclusion and Community Impact, Procter & Gamble
Beatriz Acevedo, CEO & Co-founder, SUMA Wealth
Sindy M. Benavides, CEO, LULAC
Ana Flores, Founder & CEO, #WeAllGrow Latina Network
Nathalia Ortiz, Director, Natush Media

5:40- 6:00 pm Closing Conversation & interactive committing session
Rapporteurs will recap the key actions identified for effective change from the conversations throughout the day. These key ‘HOWs’ will constitute the roadmap action plan for 2022 to advance the Hispanic community. The program will end with a symbolic moment of unified action from leadership in attendance.

6:00 – 8:00 pm Hispanic Leadership Summit Reception

Mobilizing Corporate America – 76% of Hispanics feel they cannot be themselves in the workplace.

The final in-person session will delve into the third insight around HOW to support the community as employees, consumers, and community. How can we increase the confidence of the Hispanic community and ensure that corporate America does their part? These conversations will touch upon the importance and necessity of perception change, increased representation, and collaboration through a variety of perspectives within corporate America.

10:00 – 10:10 am Honoring Hispanic Star Hub Leaders

10:10 – 10:30 am Spotlight on Today’s Latinas: Champions of Change
At the crossroads of the reopening of the country and a pandemic that hit Latinas disproportionately hard, Claudia Romo Edelman sits down with Monica Gil, EVP Chief Administrative and Marketing Officer, NBCUniversal Telemundo to discuss how US Latinas– 31 million strong — are driving the country forward at this critical juncture. Together they’ll unpack findings of Telemundo’s recently released Latina Pulse survey, giving critical insight into how Latinas are feeling right now –including the way Latina’s are resilient, creating employment opportunities, striving for representation, and driving progress forward – and how corporate stakeholders can mobilize alongside Latinas in a shared path for progress.
Monica Gil, EVP, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises
Claudia Romo Edelman, Founder, We Are All Human

10:30 – 11:00 am Reaching & Representing the Hispanic Consumer
The Hispanic consumer is slowly gaining well-deserved recognition for the impact and growth that they represent, across sector and industry – including sports! This conversation will explore how to effectively reach and accurately represent this growing consumer base as a win-win-win for all? HOW do we increase investment in marketing for Hispanics?
Marissa Solis, SVP – Global Brand and Consumer Marketing, National Football League
Pedro Lerma, Principal & Founder, LERMA
David Newman, Chief Marketing Officer, New York Mets
Alvaro Luque, CEO, Avocados from Mexico
Moderator: Jorge Ferraez, Publisher & President, Latino Leaders Magazine

11:00 – 11:25 am Hispanic Representation in Media
Join a special conversation with key media voices from the Hispanic community to explore and better understand the experiences of Latino leaders in media. How can we elevate the voices of these leaders and the community in the mainstream? Tune in to find out!
Maria Elena Salinas, Journalist & News Anchor, CBS News
Tom Llamas, Anchor & Senior National Correspondent, NBC News
Emma Carasco, SVP of Corporate Affairs, NBCU News Group
Moderator: Jorge Plasencia, Co-Founder, Chairman & CEO, Republica Havas

11:25am – 11:50 am ERG Impact: Enormous Representatives of Growth
Within companies, the Hispanic employee base has the ability to share unique perspectives for internal mechanisms of support and development, external understanding of Hispanic consumers and activating meaningful participation within the local community. These insights are integral for companies to better understand their employees as well as for business strategy. This conversation amongst active ERG leaders will explore HOW to make ERG’s strategic players for corporate America.
Pamela Mendoza, Program Manager, Workforce Diversity, Equity, and Inclusion, Port Authority of New York/New Jersey
Illianna Acosta, Channel Sales Manager, Ad Tech Partners, LinkedIn; Global Co-Chair, Hispanics of LinkedIn Alliance (HOLA) Employee Resource Group
Rocio Serey, Global Diversity, Equity, and Inclusion Engagement PartnerDow Jones & Company, Publisher of The Wall Street JournalJennifer Lopez Reed, Sr. Director Global Recruiting and Talent Acquisition, Eli Lilly
Moderator: Robert Rodriguez,PhD, President, DRR Advisors LLC

11:50 am – 12:10 pm The Key Role of Allies
Hispanic progress is progress for America and we have to start acting accordingly. As we always say, we don’t win until we all win but we have to start planning strategically. In this panel we will discuss the role of allies in developing platforms to properly address the obstacles that the Hispanic community face as well as learning from the best practices of other communities and models.
Kenneth Correa, Managing Director, Merrill Lynch
Monica Trasandes, Director of Spanish Language & Latinx Media and Representation, GLAAD
Prisca Bae, VP and Head of Partnerships, The Asian American Foundation (TAAF)Moderator: Beth Brady, Chief Marketing Officer, Chief Outsiders

12:10 – 12:45 pm Hispanic Promise Workshop
A working session that will gather all ideas, agreements and commitments achieved during the in-person program.
Nadejda Casperson, Director, Employer Engagement, University of Chicago
Cristina Rodriguez, Deputy Director, Career Advancement, University of Chicago

12:45 – 1:00 pm Closing in-person session

Including all Latinos

As we validate the Hispanic community roadmap for 2022, we must ensure that the entire community, across the spectrum of age, gender, country of origin and more, are considered. These conversations will explore the intersectionality and variety of obstacles and contemplations faced by different cross sections of the community, to ensure all are effectively addressed and incorporated into the roadmap. The name of the game is inclusion

3:00 – 3:05 pm Welcome Back
Claudia Romo Edelman, Founder, We Are All Human

3:05 – 3:10 pm Keynote: A Unified Agenda for Progress
Secretary Henry Cisneros, Co-Founder & Chairman, American Triple I Partners and Siebert Williams Shank LLC

3:10 – 3:20 pm Inclusive Hispanic Values: Prominent from Infancy
The Institute of Learning & Brain Sciences found that babies already have the building blocks of generous social behavior, particularly from Hispanic/Latino children. How did these altruistic characteristics manifest in this research project? What can we learn from these insights? Tune in to find out.
Tracy Skeans, Chief Operating Officer & Chief People Officer, Yum! Brands Inc.
Professor Andrew Meltzoff, Job and Gertrud Tamaki Endowed Chair; Co-Director, Institute for Learning & Brain Sciences (I-LABS); Professor of Psychology, University of Washington
Rodolfo Cortes Barragan, Postdoctoral Fellow, University of Washington

3:20 – 3:25 pm Announcement of Hispanic Star Children’s Book Series
Jon Yaged, President, Macmillan Publishers
Mariel Dawson, Vice President Marketing, Macmillan Publishers

3:25 – 3:45 pm Elevating Latino Voices Across Platforms
A conversation with key leaders across content platforms and industries to share HOW to elevate Hispanic voices effectively, as well as highlight relevant plans or examples to shine a light on Hispanic Stars past and present.
Anthony Marx, President, The New York Public Library
Antonio Lucio, Principal & Founder 5S, Executive Fellow at Yale School of Management, 5S Diversity
Gillian Tett, Chair of Editorial Board and Editor-at-large, US, Financial Times
Moderator: Claudia Romo Edelman, Founder, We Are All Human

3:45 – 3:55 PM [Video] Hispanic Sentiment: Labeling the Community
Lili Gil Valletta, CEO & Co-Founder, CIEN+

3:55 – 4:25 pm Powering Progress
While diving into a deeper understanding of the Hispanic community, it was clear that a core insight around a passion point for Latinos is the concept of ‘progress’. The desire to progress is fundamental to the Hispanic community. This learning became the cornerstone of strategic development to better engage with, support, elevate and reach the Hispanic community for Procter & Gamble, Alma and Hispanic Star, looking to be a force for good and a force for growth. Join us for a behind the scenes understanding of these insights and both the idea and creative process that brought to life a comprehensive purpose-driven campaign to the forefront of community engagement for this global powerhouse.
Luis Miguel Messianu, Founder, Creative Chairman, CEO, Alma
Sarah Murphy, Senior Director P&G Ventures, Procter & Gamble
Marc Villegas, Senior Brand Director, Brand Building Integrated Communication, Procter & Gamble Co.
Jeronimo Escudero, Senior Brand Director NA Oral Care, Procter and Gamble

4:25 – 4:35 PM Keynote: Iván ‘Pudge’ Rodríguez, Baseball Hall of Famer, Pudge 7 Winner LLC

4:35 – 4:55 PM Elevating Latinas as Executives and as Entrepreneurs
Entrepreneurs, hard workers, value-driven and family-oriented, Latinas are the key for success of the Hispanic community, and the country at large. Latinas create small businesses 6 times faster than any other group in America. Yet, Latinas are one of the lowest paid groups in the country, largely underrepresented and misrepresented in media, and relatively absent from key industries, like tech. How do we elevate Latinas and help them flourish? What can companies do to better support Latinas in career development and entrepreneurial ventures? What is the role allies play? This session will be discussing best practices for supporting the advancement of Latinas in the workplace and beyond.
Shelley Zalis, CEO, The Female Quotient
Joanna Peña-Bickley, Head of Research & Design, Alexa Devices, Amazon

4:55 – 5:25 pm Income Equality: Closing the Wage Gap [FT]
Women experience a gap in representation at the leadership level, a gap that is taken one step deeper when it comes to Latinas. Latinas face something known as a double pay gap, rooted in both gender and ethnicity. For every dollar that a non-Hispanic white man makes, a Latina earns just 57 cents. However, this gap is even wider if considering Latinas not accounted for in the survey measurement. Join this conversation as we discuss how to increase support and leadership representation of the gap within the gap. This discussion will examine the systemic barriers that continue to hold Latina women back and outline tactical ways to close the wage gap.
Maria Rios, President & CEO, Nation Waste, Inc.
Monica Ramirez, Founder, Justice for Migrant Women
Bamby Salcedo, President and CEO, The [email protected] Coalition
Neidi Dominguez, Executive Director, Unemployed Workers United (UWU)
Ileana Musa, Managing Director, Morgan Stanley
Moderator: Jenn Ablan, US Assistant Managing Editor, Financial Times

5:25 – 5:30 pm Hispanic Star Hub Documentary Trailer

5:30 – 5:40 Keynote: David Gibbs, CEO, Yum! Brands

5:40 – 5:45 pm Closing Remarks
Claudia Romo Edelman, Founder, We Are All Human

New York
December 2020
New York
December 2019
San Francisco
October 2019
September 2019
April 2019
New York
October 2018


Due to COVID-19, in-person attendance is limited. If you’re interested in joining, please submit your information here to apply for a spot and we will be in touch.