Dallas, Texas. October 09, 2023 – The Hispanic Star joined forces with AT&T to illuminate the AT&T Discovery District PlasmaWall, transforming it into a tribute to celebrate Hispanics as drivers of America’s prosperity, power and progress. This activation takes place during Hispanic Heritage Month in Dallas, Texas, and aims to shed light on the remarkable achievements and positive impact of Hispanics in the United States.
The AT&T Discovery District’s Media Wall features a captivating array of digital assets, drawing from the wealth of data found within the Hispanic Star’s Toolkit. This comprehensive toolkit provides a powerful messaging framework, essential datasets, and branding and communication assets, all contributing to a unified message celebrating the invaluable contributions of Hispanics.
“We applaud AT&T’s dedication to uplifting Hispanics in out-of-home media. We warmly invite other companies to join this transformative movement and activate their support through the Hispanic Star.” said Claudia Romo Edelman, the visionary leader behind the Hispanic Star, and the Founder & CEO of We Are All Human Foundation.
Prosperity, Power, and Progress
These themes are the core of Hispanic Star’s efforts this year and they summarize the impressive progress made by Hispanics in fostering economic growth, political influence, and societal development in the United States.
Advancing Hispanics in the U.S.
The Hispanic Star is a platform with a clear mission:
Elevating Hispanic collaboration, perception, and representation
Celebrating and recognizing Hispanic contributions
Mobilizing Corporate America to leverage the immense Hispanic opportunity
During Hispanic Heritage Month, several other companies have collaborated with Hispanic Star. These include IBM, P&G, TD Bank, Snapchat, iHeart, Beam Suntory, Avocados from Mexico, S&P Global, Cisco, Alamos, AMN Healthcare Services Inc., City National Bank, Wells Fargo, Salesforce, and Nationwide. To discover more about Hispanic Star and their efforts to empower the Hispanic community, visit www.hispanicstar.org
About We Are All Human:
We Are All Human is a registered 501 (c)3 public charity devoted to advancing Equity, Diversity and inclusion for all, with a particular focus on accelerating the progress of Hispanics in the United States. Its biggest platform – the Hispanic Star – was a finalist on the 2023 Collective Social Innovation Award of the Schwab Foundation for Social Entrepreneurship.