Hispanic Leadership

Summit: Chicago

Friday, April 26th, 2019

Hispanic Leadership Summit: Chicago part 1

Hispanic Leadership Summit: Chicago part 2

We Are All Human’s U.S. Hispanic Leadership Summit programs are neutral platforms and  opportunities for leaders to advance a shared agenda for the community.

The Hispanic Leadership Summit: Chicago convenes regional experts and influencers from business, media, marketing, technology and civil society in working sessions and real-time voting designed to identify and prioritize the most important opportunities and recommendations from all industries and perspectives that . Guiding the summit will be the Vision 2020 areas of Education, Financial Empowerment and Community Image, as first prioritized at the inaugural Hispanic Leadership Summit in December 2018 at the United Nations.

For more information on the first annual Hispanic Leadership Summit at the United Nations Headquarters, please visit last year’s landing page and be sure to check out the Summit’s report for a summary of day.

Date & Time

Fri, April 26, 2019

12:00 PM – 5:00 PM CT


Radisson Blu Aqua Hotel, Chicago

221 North Columbus Drive

Chicago, IL 60601

FROM FRAMEWORK TO GAME PLAN: Hispanic Leadership Summit Chicago Report

The Hispanic Leadership Summit: Chicago (HLS:Chicago) identified specific areas that will trigger and motivate the Hispanic community to rally together. This summit informed and drove new discussions to empower the Hispanic community and key stakeholders.  This report summarizes key recommendations for action from participants in real-time polling and engaging dialogue & panel discussions during HLS:Chicago.


12:00 – 1:30 PM – Luncheon: The Beauty of Hispanics

12:00- 12:05 PM - Welcome Remarks

  • Jose Luis Prado, CEO, Evans Food Group
  • Richard Edelman, President & CEO, Edelman

12:05- 12:10 PM - Summit Introduction

  • Claudia Romo Edelman, Founder, We Are All Human Foundation

12:15 - 12:30 PM - An Overview of Hispanics Today

An overview of the state of America’s Hispanic community through data. This session will recap the Vision 2020 that was voted at Hispanic Leadership Summit at the United Nations in December 2018.

  • David Gloria, Strategic Partnerships Consultant, Gallup Inc.
  • Claudia Romo Edelman, Founder, We Are All Human Foundation

12:30 - 1:00 PM - Vision 2020

Leaders from the worlds of media, technology, civil society and business convene to discuss how to advance the VISION 2020 agenda’s three priorities: Education, Financial Empowerment and Improved Perceptions of Hispanics. The discussion will cover strategies and tactics, and specific recommendations to advance and transform the VISION 2020 framework into a game-plan. 


  • Teri Arvesu, Vice President of Content, Univision Communications, Inc
  • Marcelo De Santis, Executive Advisor, Digital Transformation, ThoughtWorks  
  • Raul Raymundo, Co-Founder and Chief Executive Officer, The Resurrection Project   
  • Donald Cooke, Senior Vice President for Philanthropy, McCormick Foundation
  • Alberto Senior, Director Community Commerce and Partnerships, MillerCoors

Moderator: Patricia Mota, President & Chief Executive Officer, Hispanic Alliance for Career Enhancement (HACE)

1:00 - 1:10 PM - Fireside Chat: Latinas in Tech: a Beautiful Acquisition Story

A fireside chat with Maria Salcedo of Ulta Beauty and how she identified and helped usher the acquisition of Agustina Satori’s GlamST into Ulta Beauty – one of the cosmetics and beauty industry’s most diversity-forward businesses. Breaking stereotypes.

  • Maria Salcedo, Vice President, Merchandising Strategy and Insights, Ulta Beauty
  • Agustina Sartori, Director of Augmented Reality Innovation, Ulta Beauty

1:10 - 1:15 PM - Census 2020: Why We Should Care

  • Stacie de Armas, Vice President, Strategic Initiatives & Consumer Engagement, Nielsen

1:15 - 1:20 PM - Closing Remarks

  • Claudia Romo Edelman, Founder, We Are All Human Foundation

1:20 – 1:50 PM – Coffee Break

2:00 - 2:30 PM - Panel 1: Education

This session explores how the Hispanic community can advance improvements in education and career development given the significant challenges Latino children and young adults face in access to preschool programs, graduating from high school completion, and obtaining workforce training. The discussion will seek 1-3 prioritized solutions. 


  • Dr. Ernesto Matias, Chief Officer of the Office of Language and Culture (OLCE), Chicago Public Schools  
  • Dr. Ignacio López,  President, Harold Washington College, City Colleges of Chicago   
  • Howard Tullman, Executive Executive Director, Ed Kaplan Family Institute, Illinois Institute of Technology   
  • Monoswita Saha, Manager, Education, IBM Corporate Social Responsibility
  • Daniel Contreras, Technology Strategist, Microsoft   

Moderator: Delia Gutierrez McLaughlin, President and CEO of AzTech Innovation, LLC


2:30 - 2:45 PM - Venture Capital & Entrepreneurs:

A conversation with Hispanic entrepreneurs in different stages and venture capitalists about survival, challenges, opportunities, and best practices in the world of business creation.


  • David Andalcio, Chief Executive Officer, Wynndalco Enterprises, LLC.   
  • Mark Vargas, President, Licentiam Inc   
  • Maria Rios, President and Chief Executive Officer, Nation Waste
  • Samara Mejia Hernandez, Principal at MATH and Founding Partner at Chingona

Moderator: Beth Brady, Special Adviser and Chair of the Advisory Board, We Are All Human Foundation

2:45 - 3:15 PM - Panel 2: Financial Empowerment

Twenty-seven percent of Hispanics are financially literate, compared to 38 percent of Asians and 43 percent of Whites. Twenty-two percent of Hispanics have retirement accounts compared to 52 percent of non-Hispanics. Latino-owned businesses grew from 5% to 8% between 2015 to 2016[1], outpacing the growth rate of all other demographic groups. Yet, many entrepreneurs don’t scale up. The discussion will ask: How do we increase the long-term financial security of the US Hispanic population? And through what channels and networks? What are the steps to ensure adequate access to capital for entrepreneurs? What is technology’s role? The discussion will reach agreement on 1-3 prioritized solutions.


  • Mark Madrid, Chief Executive Officer, Latino Business Action Network   
  • Olga Camargo, Chief Executive Officer & Founder, FARO Associates, LLC   
  • Randy Rivera, Founder & Principal, Keen Advisors   
  • Vishal Jain, Head of Financial Wellness Strategy and Development, Prudential Financial  
  • Betsabe Botaitis, Co-founder, CFO and COO, AIKON

Moderator: Robert Rodriguez, President, Dr. Robert Rodriguez Advisors LLC  

3:15 - 3:45 PM - Panel 3: Changing Perception

Leaders in media and marketing convene to discuss how the Hispanic narrative is portrayed. This session will focus on 4 elements related to changing perception: shared voice; tone of voice; role models and workforce development and representation. The discussion will reach agreement on 1-3 prioritized solutions.



  • Michael Lev, Editorial Board Member, The Chicago Tribune   
  • Renato Fernandez, Chief Creative Officer, TBWA  
  • Jackie Rodriguez, Chief of Staff to COO, Groupon
  • Hernán Guaracao, Publisher & Chief Executive Officer, AL DÍA News Media


Moderator: Jorge Ferraez, President & Publisher, Latino Leaders Magazine

4:00 - 4:30 PM - Panel 4: The Hispanic Promise

Hispanics will be 70% of the future labor force of America, yet 74% of Hispanics have said they have to pretend they are someone they are not in the workplace. More than a dozen Hispanic organizations backed the launch earlier this year in Davos of the Hispanic Promise — a call-to-action for companies to hire, promote, retain and celebrate Hispanics in the workplace. This session will discuss best practices and lessons learned from leaders on how to create environments that allow their employees to bring their best selves to work.


  • David Ormesher, Founder and Chief Executive Officer, Closer Look, Inc
  • Michael O’Grady, Chairman, President and CEO, Northern Trust   
  • Roberto Ramirez, Chief Executive Officer, and Founder, Spanish Public Media Fund   
  • Richard Edelman, President and Chief Executive Officer, Edelman  
  • Ricardo Estrada, President and Chief Executive Officer, Metropolitan Family Services    
  • Tonise Paul, President and Chief Executive Officer, Energy BBDO   

Moderator: Jose Luis Prado, Chairman and Chief Executive Officer, Evans Foods Group

4:30 - 4:50 PM - Conclusions and Summary

The summit’s thematic rapporteurs share the main priorities of each area, including three opportunities, challenges and solutions for their respective Vision 2020 areas over the course of the day.


  • Andre Arbelaez, CEO C-Suite Corporate Council
    • Rapporteur on Education
  • Rodrigo Garcia, Deputy Treasurer & Chief Investment Officer, Illinois State Treasurer
    • Rapporteur on Financial Empowerment
  • Paula Otero, Founder & President, LaKart People 
    • Rapporteur on Perception Change


Jose Luis Prado

Jose Luis Prado

Chairman and CEO, Evans Food Group; Retired President of Quaker Oats North America, PepsiCo

Top ranked executive in the food industry with extensive US and International experience. A veteran of 30 years with PepsiCo with a distinguished career spanning multiple countries in Latin America and Europe and multiple functional roles.

Jose Luis is Retired President of Quaker Oats North America and was the first Mexican to lead a major Division in the USA for PepsiCo.

Jose Luis serves currently at the Boards of Northern Trust and Brinker International and is a very active leader in the Chicago Community. He is also a member of the Board of the Latino Corporate Directors Association.

Claudia Romo Edelman

Claudia Romo Edelman

Founder, We Are All Human Foundation

Claudia Romo Edelman is the founder of the We Are All Human Foundation and the Co-Host of ‘Global GoalsCast’, a podcast distributed by CBSi.
For 20 years, the Mexican-Swiss diplomat lead public relations and marketing for global organizations, including the World Economic Forum, the UN Refugee Agency (UNHCR) and the Global Fund to fight AIDS, TB & Malaria.
Claudia moved from Europe to the US in 2014 to be the Chief of Advocacy for UNICEF and was seconded to the Executive Office of the Secretary-General of the UN to lead communications and advocacy for the Sustainable Development Goals. She was also a Special Adviser for the SG on international migration.
Claudia speaks 6 languages, has two children and enjoys sports and travel.
Juan Andrade

Dr. Juan Andrade

President & Co-Founder, United States Hispanic Leadership Institute

Dr. Andrade is one of only 4 Latinos in history to be honored by both governments; the United States and Mexico. He has earned five degrees including a BA from Howard Payne University, an M.Ed from Antioch College, an Ed.S and Ed.D from Northern Illinois University, and a post-doctorate MA from Loyola University Chicago. He has received five honorary doctorates and been recognized as a distinguished alumnus by Howard Payne University, Northern Illinois University, and Loyola University Chicago. He has been recognized five times as one of the Most Influential Hispanics in America, inducted into the “Society of Life Models” by OMNI Youth Services, awarded the Medallion for Leadership from the Hispanic Heritage Foundation, the Medallion for Excellence by the Congressional Hispanic Caucus Institute, and the Eagle Award from the Latino Leaders Network, all in Washington, DC. USHLI has registered 2.2 million voters, published 425 studies on Latino demographics, trained over 400,000 present/future leaders, awarded over $1.2 million in scholarships and internships, and sponsors the largest Latino leadership conference in the nation.
Richard Edelman

Richard Edelman

President & CEO, Edelman

Richard Edelman is the president and CEO of Edelman, the leading communications marketing firm, located in over 60 cities with more than 6,000 employees worldwide. Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world. He has counseled countries in every region of the world on economic development programs. As the creator of the annual Edelman Trust Barometer, Richard has become one of the foremost authorities on trust in business, government, media and NGOs. Under Richard's leadership, the agency has garnered many of the industry’s top accolades. Richard, himself, also has earned many industry honors. He topped PRWeek’s list of most powerful executives (2013), was recognized as the third-highest-rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014) among others. Richard serves on the Board of Directors of the Ad Council, the Atlantic Council, the Chicago Council on Global Affairs, the Children’s Aid Society, the Gettysburg Foundation, the 9/11 Museum and the National Committee on US China Relations. He is a commissioner on The Business Commission and a member of the World Economic Forum and PR Seminar. Richard earned his M.B.A. from Harvard Business School in 1978 and a Bachelor of Arts from Harvard College in 1976.

Strategic Committee

Andre Arbelaez
Andre Arbelaez

President and CEO, Hispanic C-Suite Corporate Council (HC3)

Kate Benson
Kate Bensen

President and CEO, The Chicago Network

Daniel Contreras
Daniel Contreras

Technology Strategist, Microsoft

Don Cooke
Don Cooke

Senior Vice President / Philanthropy, Robert R. McCormick Foundation

Delia Gutierrez McLaughlin
Delia Gutierrez

President & CEO, AzTech Innovation, LLC

Patricia Mota
Patricia Mota

President & CEO, Hispanic Alliance for Career Enhancement

Paula Otero
Paula Otero

Founder & Chief Strategist, La Kart

Maria Salcedo
Maria Salcedo

Vice President of Corporate Strategy, Ulta Beauty

Juan Salgado
Juan Salgado

Chancellor, City Colleges of Chicago

Robert Rodriguez
Robert Rodriguez

President, DRR Advisors LLC

Rachel Winer

President, Edelman, Chicago

Thank you to our sponsors

Gold Sponsors

PepsiCo Foundation
Richard Edelman

Silver Sponsors

Dairy Management Inc
McCormick Foundation
NRG Energy
Wells Fargo

Bronze Sponsor

Edelman Logo
Viacom Logo

Media Partners

Al Dia
The Alumni Society Logo
Comcast NBC Universal Telemundo
Insider Inc
Hispanic Executive Logo
Latino Leaders