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1. Make sure you register here https://bit.ly/HLSlogin

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You can also download the SOCIO APP to stream on your device

ABOUT HLS 2020

Following the US presidential election, we are convening Hispanic leaders to establish and prioritize the Hispanic community’s agenda for the next 10 years.

We will use the U.N. Sustainable Development Goals as the framework to develop the agenda in order to ensure everyone’s needs are considered.

This shared plan, prepared by Hispanic leaders, organizations and community allies, will be provided to the incoming administration to guide Hispanic policy and budget allocation. It is our opportunity to make a difference.

Explore previous Hispanic Leadership Summits below.

WATCH AGAIN

The Hispanic Leadership Summit 2020 sessions

December 7th, JOIN FORCES TO DRIVE CHANGE

December 8th, FOCUS FOR IMPACT

December 9th, PERCEPTION, REPRESENTATION AND DE&I

SPEAKERS

Listen. Learn. Get Inspired.

Claudia Romo Edelman
Founder, We Are All Human Foundation

Dr. Juan Andrade, Jr.
President & Co Founder, United States Hispanic Leadership Institute (USHLI)

Henry Cisneros
Co-Chief Investment Officer and Chairman, American Triple I Partners

Eva Longoria Bastón
Co-Founder, Momento Latino

Henry R. Muñoz III
Founder, Momento Latino

Don Francisco
Television Host & Humanitarian

Jorge Plasencia
CEO, Co-Founder & Chairman, Republica Havas

Dr Marisa Weiss
Chief Medical Officer and Founder, Breastcancer.org and breasthealth.org

Samit Hirawat, M.D.
Chief Medical Officer, Global Drug Development, Bristol-Myers Squibb

Beatriz Acevedo
CEO & Co-founder, SUMA Wealth

Alberto Garofalo
Chief CRA Officer and Community Banking & Development Executive, Bank of America

Luis Miguel Messianu
Founder-Creative Chairman-CEO, Alma

Cristina Antelo
CEO, Ferox Strategies

Martin Shanahan
CEO IDA Ireland

Annemarie Hou
Executive Director, United Nations Office for Partnerships

Melissa Fleming
Under-Secretary-General for Global Communications, United Nations

Sindy Benavides
CEO, LULAC

Esther Aguilera
President & CEO at Latino Corporate Directors Association (LCDA)

Van Jones
Host of The Van Jones Show on CNN & CEO of REFORM Alliance

Richard Edelman
CEO, Edelman

Philip Thomas
President – Marketing Division, Ascential

Stuart McLaughlin
Executive Engagement, Google.org

Leticia de Araujo Funari Ferri
OLA PBRG Global Lead, Bristol-Myers Squibb

Lorena Garcia
Chef & Resturanteur

Gabriel Abaroa
President, Latin Grammys

Steven Wolfe Pereira
Chief Executive Officer and Co-Founder of Encantos, PBC

Jon Yaged
President & Publisher, Macmillan Children’s Publishing Group

Gilbert Davila
President & CEO, ‎Dávila Multicultural Insights

Gustavo Lauria
CEO, We Believers

Lisa Pino
Executive Deputy Commissioner, New York State Department of Health

Sylvia Partida
Chief Executive Officer, National Center for Farmworker Health (NCFH)

Judit Arenas
Senior Director & Senior Adviser to the Founder and Chairman, APCO Worldwide

Emilio Estefan
Producer, Director, Entrepreneur & Author

Rashidi Hodari
Managing Director, Tequila & Regional Brand House, Beam Suntory

Edie Lush
Co-Host, Global GoalsCast

John McArthur
Director and Senior Fellow, Center for Sustainable Development at Brookings

Damian Rivera
CEO, ALPFA, Inc.

Marcela Escobari
Senior fellow, Center for Sustainable Development, Brookings Institution

Victor Arias, Jr.
Managing Director & Partner In Charge, Diversified Search Group

Alvaro Celis
Vice President of WW Device and Consumer Channel Sales, Microsoft

Carolyn Rodz
CEO & co-founder of Hello Alice

Hector Mujica
Economic Opportunity Lead, Americas at Google.org

Cid Wilson
CEO, HACR

Guille Miranda
Head of Corporate Social Responsibility, Vice President, IBM

Paloma Escudero
Director of Communications, UNICEF

Juan Salgado
Chancellor, City Colleges of Chicago

Carlos Correcha-Price
United States CEO, LLYC

Rishad Tobaccowala
Author. Advisor to Publicis Groupe

Jonathan Patton
VP, Sales, H-CODE Media

Jesus Mantas
Senior Managing Partner, IBM Services

Olga Segura
Co-Founder, Latinx House

Brittany Zion Estrada
Creative Producer

Julia Saenz
CMO, EXILE

Jeronimo Escudero
Senior Associate Marketing Director – Digital Platforms & Global eBusiness, Procter & Gamble

Ana Valdez
Executive Director, The Latino Donor Collaborative

Dr. David Nabarro
Special Envoy of the World Health Organization (WHO) Director-General on COVID-19

Bret Stephens
Op-Ed Columnist, New York Times

Ramiro Cavazos
President & CEO, United States Hispanic Chamber of Commerce (USHCC)

Stacie de Armas
SVP, Diverse Consumer Insights & Initiatives, DE&I Practice, Nielsen

Mark Hugo Lopez
Director of Hispanic Research at the Pew Research Center

Gina Ayala Claxton
General Manager, Distribution Market, US, IBM

Raquel Tamez
CEO, Society of Hispanic Professional Engineers

Shelley Zalis
Founder, Female Quotient

Jim Tighe
VP, Global Talent Development, Beam Suntory

Alana Cueto
President, National Association of Hispanic Nurses (NAHN)

Jacqueline Ruiz
CEO, Fig Factor media Publishing

Ana Ceppi
Senior Advisor, Hispanic Marketing, Edelman

James Fripp
Chief Diversity & Inclusion Officer, YUM! Brands

Maria Cuba
Diversity and Belonging Business Partner, Airbnb

Matt Schenker
Global CEO, Advertising Week

Carla Molina
Corporate Communications Executive, Bank of America

Steve Mandala
President of Advertising Sales and Marketing for Univision Communications

Perla Tamez
National Director, Hispanic Star Hubs

Nina Vaca
Chairman & CEO, Pinnacle Group

Rodrigo Fernández del Castillo
Head of Consumer Insights – Hispanic Marketing, PepsiCo Beverages North America

David Gibbs
CEO, Yum! Brands

Jose Luis Prado
Executive Advisor Partner, Wind Point Partners

EVENT SCHEDULE

December 7th, JOIN FORCES TO DRIVE CHANGE

Hispanic Leadership Summit – Welcome

During the Hispanic Leadership Summit 2018, participants voted and agreed on a set of unified priorities. As 2020 comes to a close, we will review progress against our “Vision 2020” and update our shared agenda to advance the Hispanic community over the next decade.

Claudia Romo Edelman
Founder, We Are All Human

Keynote: Together We Shine

Dr. Juan Andrade
Jr., President, USHLI

A-Z of Hispanic Data, Insights and Trends

A comprehensive overview of the data available from key research organizations on the US Hispanic community: socioeconomic, demographic, behavior, sentiment and representation. We will introduce new learning from big data research on specific barriers faced by Hispanics across the country.

U.S. Latinos and the Coronavirus Economic Downturn

Mark Hugo Lopez
Director of Hispanic Research, Pew Research Center

The State of Trust with Hispanics

Join us for an exclusive presentation of the 2020 Edelman Trust Barometer, exploring the state of trust within the Hispanic community.

Richard Edelman
CEO, Edelman

2020 LDC U.S. Latino GDP Report

Ana Valdez
Executive Director, The Latino Donor Collaborative

Understanding Barriers at the Community Level

Executive summary presentation of the P&G/Hispanic Star research exploring barriers and pathways to increase Hispanic advocacy for their community.

Ellen Houston
Managing Director, Civis Analytics

The Impact of the Coronavirus Pandemic

COVID-19 Impact on Global Progress

The Annual Goalkeepers Report indicated that progress on the Sustainable Development Goals was halted due to COVID-19. This presentation will share the key findings of the impact COVID-19 had on the state of our planet and where we stand on the SDGs.

Blessing Omakwu
Deputy Director, Bill & Melinda Gates Foundation

COVID-19: Impact & Forecast for the Hispanic Community

Analysis of the impact of COVID-19 and a forecast for 2021 for Latinos.

Dr. David Nabarro
Special Envoy of the World Health Organization (WHO) Director-General on COVID-19

Bret Stephens
Op-Ed Columnist, New York Times

Cristina Antelo
Principal, Ferox Strategies

Ramiro Cavazos
President & CEO, United States Hispanic Chamber of Commerce (USHCC)

Moderator: Claudia Romo Edelman
Founder, We Are All Human

Building a Joint Plan for the Next Decade

Examples to Learn from: Jobs Action Plan in Ireland

Martin Shanahan
CEO, IDA Ireland

We Need a Plan

In order to achieve our objective of advancing the Hispanic community, it is imperative that we align on a shared plan that we can all work on together. The Sustainable Development Goals is an internationally agreed-upon plan that was established in 2015 for the future of the people and the planet. It is a model and framework we can leverage and unify behind.

Claudia Romo Edelman
Founder, We Are All Human

Networking & HLS Workshops

Sustainable Development Goals 101

What are the Sustainable Development Goals?

The Sustainable Development Goals (SDGs) represent a global master plan for the future of the people and the planet. Join this session to have all your questions about the SDGs answered.
Partners: Project Everyone, United Nations Office for Partnerships

Kate Garvey
Co-Founder, Project Everyone

Stuart McLaughlin
Executive Engagement, Google.org

Annemarie Hou
Executive Director, United Nations Office for Partnerships

Moderator: Edie Lush
Co-Host, Global GoalsCast

The Hispanic Sustainable Development Goals Framework

Addressing 2 Key Questions

1.How can the SDGs help the Hispanic community

2.How can the Hispanic community help achieve the SDGs?

John McArthur
Senior Fellow & director of the Center for Sustainable Development, Brookings Institution

Ambassador Juan José Gómez Camacho 
Ambassador of Mexico to Canada

Beth Brady 
CMO, Chief Outsiders

Methodology for Development of Hispanic SDGs

A presentation of the background, methodology and details of the creation of the Hispanic Sustainable Development Goals and a goal by goal overview of how the Hispanic community maps within the 17 Sustainable Development Goals.

Michelle Howard
Director of Operations, We Are All Human

The H-SDGs: Crafting the Plan

This session will discuss trends that we are seeing across the 17 areas of the SDGs to narrow in on the three top priorities that can be transformational for the future of the community. We will hold a live Q&A from the audience.

Alvaro Celis
Board Member, HITEC

Jeronimo Escudero
Senior Brand Director, – Digital Platforms & Global eBusiness, Procter & Gamble

Henry Cisneros
Chairman & Co-CIO, American Triple I Partners

Stacie de Armas
SVP, Diverse Consumer Insights & Initiatives, DE&I Practice, Nielsen

Claudia Romo Edelman
Founder, We Are All Human

Voting on the Key Priorities & Closing Remarks

Live voting from attendees to prioritize the key issues that will constitute a shared agenda for the Hispanic Community.

Networking

December 8th, FOCUS FOR IMPACT

Putting the H-SDG Plan into Action

Keynote: US Hispanics & the Global Agenda

Melissa Fleming
Under-Secretary-General for Global Communications, United Nations

Strategic Positions for Hispanic Leaders

As we kick-off a new administration and head into a new year, what are the strategic positions we should target for Hispanics within the transition team? In Corporate America? On Corporate boards?

Sindy Benavides
CEO, LULAC

Esther Aguilera
President & CEO, Latino Corporate Directors Association (LCDA)

Moderator: Damian Rivera
CEO, ALPFA

Special Message of recognition to Latino Voters

Van Jones
CNN Politcial Contributor

Business Avengers: Jumping into Action

People are watching and expect companies to take action. The renewed national dialogue on social justice has accelerated commitments from companies to take action on Diversity and Inclusion. Hear from the leaders who are stepping up for Latinos about their commitments, plans and actions.

Alberto Garofalo
Chief CRA Officer and Community Banking & Development Executive, Bank of America

Merary Simeon
Vice President of Diversity & Engagement, PepsiCo North America

Hector Mujica
Economic Opportunity Lead, Americas, Google.org

Moderator: Cid Wilson
CEO, HACR

The US Hispanic Development Goals in Depth

The next block will take a deep dive into key priority areas for the Hispanic community: education, gender equality, decent work and health. Each session will explore relevant targets and indicators that contribute to the achievement of each individual goal, including red flags, best practices, and scalable solutions. The conversations will include top subject matter experts on the most salient aspects of each priority.

Global Goal #4: Quality Education
Quality Education for Every Latino

This discussion will deep dive into Sustainable Development Goal #4: Education has been recognized as the most important priority for the Latino community. It is the single most important area that can accelerate progress and allow every Hispanic to achieve their potential. This session will aim to identify and prioritize the top focus areas that can lead to a dramatic increase in the quality of education for our community: from access to Early Childhood Development (ECD), to highschool attrition, re-training and up-skilling, STEM education, and frameworks to provide internships, apprenticeships, mentorship and scholarships.

Guille Miranda
Head of Corporate Social Responsibility, Vice President, IBM

Paloma Escudero
Director of Communications, UNICEF

Juan Salgado
Chancellor, City Colleges of Chicago

Arne Duncan
Managing Partner, Emerson Collective

Moderator: Lili Gangas
Chief Technology Community Officer, Kapor Center for Social Impact

Voting on focus areas to achieve quality education for Latinos

Attendees vote on the prioritization of the indicators within Goal #4

Goal #8: Decent Work

Decent Work for Every Hispanic

76% of Hispanics have to pretend they are someone they are not in the workplace. Only 3% of Latino entrepreneurs reach 1m USD in revenue, and there is a real gap in pay and opportunity for Hispanics. Latina nurses are paid 70% of the salary that is paid to a white male nurse. From essential workers to tech-skilled jobs, this session will discuss safe working conditions, decent pay, support for entrepreneurs and supply chain opportunities.

Jim Tighe
VP, Global Talent Development, Beam Suntory

Marcela Escobari
Senior Fellow – Global Economy and Development, Center for Sustainable Development, Brookings Institute

Alana Cueto
President, National Association of Hispanic Nurses (NAHN)

Carolyn Rodz
CEO, Hello Alice

Moderator: Judit Arenas
Senior Director & Senior Adviser to the Founder and Chairman, APCO Worldwide

Voting on focus areas to achieve Decent Work for Every Hispanic

Attendees vote on the prioritization of the indicators within Goal #8

Midday Session

Networking & HLS Workshops
ERG Trends & Best Practices

During this session, Dr. Rodriguez will share his expertise related to current ERG trends and best practices.  He’ll highlight key insights gained in working with over 250 different companies on their ERG initiatives.  Plus, he will share practical insights and useful tips gained through analyze via his 4C ERG Assessment completed by hundreds of companies.  The session will have a focus on Hispanic/Latino ERGs with an emphasis in helping participants elevate the impact, relevancy, performance and engagement of their employee resource groups.  To miss this session would be a big mistake … huge. 

Dr. Robert Rodriguez
President & Founder, DRR Advisors

Register here

Afro-Latinx Intersectionality

The Latino community represents a diverse population with a variety of backgrounds. Within this diverse population, the experiences of Afro-latinos may often be unique as compared to latinos representing different countries of origin. What are these experiences? What are some of the unique challenges faced by Afro-latinos? How do some racial challenges differ within the US vs. in LATAM? This workshop session will bring leaders together to understand and reflect on the afro-latinx experience, the intersectionality of their polyculturalism and how to best support this community to overcome barriers.

Maria Teresa ‘Mariposa’ Fernandez
Professor, Department of Black Studies, City College of New York

Ámaly Homer
Principal, Mercer LLC (subsidiary of Marsh & McLennan)

Jose A. Marquez-Leon
CEO of TechLatino: Latinos In Information Society & Technology Association

Moderator: Cid Wilson
CEO, HACR

Register here.

Education Pipeline

Access to education was a priority within the vision 2020 and continues to be a key challenge faced by the Hispanic community at every level of education. What are key issues or gaps in the education pipeline? What work is being done to advance education? How can they work together to support access and opportunity?

Yaliza Torres
Elizabeth School District (K-8th)

Sandra Iturbides
Trenton Public Schools (High School, English Learners)

Dr. Marilu Marcillo
Saint Peter’s University (College)

Dr. Vanessa Gonzalez-Perez
Princeton University (Graduate School)

Moderator: Dr. Ivonne Diaz-Claisse
CEO, Hispanics Inspiring Students’ Performance and Achievement (HISPA)

Register here.

Goal #3: Good Health & Well-Being

The Impact of Breast Cancer: Dr Marisa Weiss

Good Health & Well-Being for Every Hispanic

Hispanics are facing a number of health and well-being risks, including: malnutrition, which affects cognitive development; obesity; untreated mental health issues, exacerbated in 2020; and a dramatic and dangerous drop in immunization rates that could create outbreaks of infectious diseases, particularly as this fear extends to COVAX (COVID vaccine). Hispanics don’t get enough public health education and information, don’t access health services and are poorly represented in clinical trials. This session will focus on identifying tangible solutions to address the key health threats that imperil the lives of our community.

Samit Hirawat
MD, Chief Medical Officer, BMS

Lisa Pino
Executive Deputy Commissioner, New York State Department of Health

Sylvia Partida
Chief Executive Officer, National Center for Farmworker Health (NCFH)

Dr. Ruby Castilla-Puentes
Director, Clinical Development, Mood Disorders, Alzheimer’s Disease / Neuroscience, The Janssen Pharmaceutical Companies of Johnson & Johnson

Moderator: Lili Gil Valletta
CEO & Founder, CIEN+ & CulturIntel

Voting on focus areas to achieve Good Health & Well-Being for Every Hispanic

Attendees vote on the prioritization of the indicators within Goal #3

Nurse Heroes: Celebrating Essential Workers from the Community

Join us for a conversation with Nurse Heroes organizers Alex Charlton & Emilio Estefan to continue this important celebration and discuss ongoing ways to support this essential workforce during 2020 and beyond.

Alex Charlton
Chairman and CEO, Carlyle Global Partners

Emilio Estefan
Producer, Director, Entrepreneur & Author

Moderator: Claudia Romo Edelman
Founder, We Are All Human

Goal #5: Gender Equality

Gender Equality for Every Latina

Latinas create small businesses 6 times faster than any other group in the country. They are smart, hard-workers and hold the social tissue of our community together. However, gender equality for Latinas is an unrecognized crisis. Latinas are the least represented group in Corporate Boards, have a 46% salary gap and are not given credit for their remarkable contributions. Our aim is to identify and prioritize the top focus areas to successfully achieve Latina advancement.

Gina Ayala Claxton
General Manager, Distribution Market, US, IBM

Raquel Tamez
CEO, Society of Hispanic Professional Engineers (SHPE)

Jacqueline Camacho
CEO, Fig Factor Media & JJR Publishing

Nanette Braun
Chief, Communications Campaigns, United Nations

Camila Casale
Chief Marketing Officer, Claro Enterprise Solutions

Moderator: Shelley Zalis
Founder, Female Quotient

Latina Perception: Entertainment Industry

A discussion on how we can support increased representation of Latinas in entertainment as well as greater opportunities for career advancement.

Olga Segura
Co-Founder, Latinx House

Brittany Zion Estrada
Creative Producer

Facilitator: Julia Saenz
CMO, EXILE

Voting on focus areas to achieve gender equality for Latinas

Attendees vote on the prioritization of the indicators within Goal #5

Rising Hispanic Stars – The Next Generation

If you can see it, you can be it. A conversation between young Hispanic rising stars and established Hispanic Stars – being intentional about having role models and heroes.

Nina Vaca
Chairman & CEO, Pinnacle Group

Victor Arias, Jr.
Managing Partner, Dallas Office, Diversified Search

Javier Aguera
Co-Founder, Barbara IoT

Brandon Cisneros
Hispanic Star Philadelphia Hub Leader

Scaling Up Education Opportunities for Every Hispanic

Discussion on the changing landscape and how it will affect the education and career preparedness pipeline for Hispanics.

Antonio Flores
President & CEO, Hispanic Association of Colleges and Universities (HACU)

Josue Estrada
COO, Chan Zuckerberg Initiative

A Cow’s Menu

Be inspired by a creative example from a Hispanic Star in the creative industry who has successfully driven Climate Action and change.

Gustavo Lauria
CEO, We Believers

Closing Statements

Virtual exercise to collect data/resources and ideas for initiatives that align with the specific goals.

Claudia Romo Edelman and Michelle Howard
We Are All Human

December 9th, PERCEPTION, REPRESENTATION AND DE&I

Changing the Perception of The Hispanic Community

IBM Insights: Closing the Hispanic Leadership Gap: What Are We Going To Do About It?

Drawing on learnings from the world’s largest Hispanic Jam session (over 1000 participants) and new IBM IBV research of US Hispanics,  hear a preview today of why mentoring is not sufficient,  “why one size does not fit all”, and the “Gap within the Gap”. We have more work to do together to enable and empower future Hispanic Leadership.

Jesus Mantas
Senior Managing Partner, IBM Services

We Have A Perception Problem

This session will provide an overview of the perception challenges faced by the Hispanic community. We will introduce a high-level mapping that links the key areas and industries that define the public image of Hispanics with the actions they are taking.

Claudia Romo Edelman
Founder, We Are All Human

Presentation: Inclusion Analytics

Nielsen’s recently released report shares key insights on the representation of Hispanics in front and behind the camera, highlighting the key drivers for how Hispanics are viewed and how they view themselves. Join the first-ever presentation of these findings!

Stacie de Armas
SVP, Diverse Consumer Insights & Initiatives, DE&I Practice, Nielsen

US Hispanic 2020 Perception Study

The Perception Study conducted by H-CODE and We Are All Human explores how Hispanics view themselves and how they are viewed by others. There is good news! However, Latinas are not getting the recognition they deserve.

Jonathan Patton
VP, Sales, H-CODE Media

Together We Shine

Estamos Unidos Roundtable

A conversation exploring why progress to intergrate Hispanic heritage and culture into the mainstream  has been easier in some creative areas yet has struggled in others, and what they are doing to accelerate progress. They will share their personal stories on how they have navigated their industries to achieve success, while opening doors and supporting others for a multiplying impact. 

Marc Pritchard
Chief Brand Officer, P&G

Luis Miguel Messianu
Creative Chairman & CEO, Alma

Claudia Romo Edelman
Founder, We Are All Human

Areas for Collaboration in Perception Change

We can change the perception of the Hispanic community if we join forces and coordinate our efforts. Individual initiatives are happening but we haven’t connected the dots. Where can we work together in changing the perception of the Hispanic community? What are the actions we can take and the goals we can agree on?

Beatriz Acevedo
CEO & Co-founder, SUMA Wealth

Ana Valdez
Executive President, Latino Donor Collaborative

Pedro Lerma
CEO, LERMA/

Gilbert Davila
President & CEO, ‎Dávila Multicultural Insights

Moderator: Ana Ceppi
Senior Advisor, Hispanic Marketing, Edelman

The Hispanic Star as a Framework for Action

The Hispanic Star is a symbol to unify us all and a platform to showcase the incredible contributions of Hispanics to the country. It is a brand that represents Latino empowerment, unity and pride. The Hispanic Star provides a framework for action to engage in meaningful ways with Hispanics as employees, consumers and communities. Why should you care? How can it be used? What is planned for 2021?

Claudia Romo Edelman
Founder, We Are All Human

Hispanic Heritage Month 2021

Hispanic Heritage Month represents an opportunity to elevate national attention to the importance of the Hispanic contribution to the United States. It is the time of year when we can celebrate Latinismo and keep our culture vibrant in this modern age. It is also an opportunity to refocus the business community on the growth they can obtain by focusing investments on Hispanics. This will be an action-oriented conversation around how to make Hispanic Heritage Month 2021 bigger, bolder and better – kicking off the planning now!

Carlos Correcha-Price
US CEO, LLYC

Nancy Santiago
Account Executive, Intersection

Matt Schenker
Global CEO, Advertising Week

Heidi Arthur
Chief Campaign Development Officer, Ad Council

Carla Molina
Corporate Communications Executive, Bank of America

Steve Mandala
President of Advertising Sales and Marketing for Univision Communications

Moderator: Claudia Romo Edelman
Founder, We Are All
Human

Networking & HLS Workshops

Hispanic Heritage Month 2021 (workshop)

How can we make Hispanic Heritage Month bigger, bolder and more impactful nationwide? This workshop session will bring leaders together to ideate around common messaging, activations and creativity to maximize this important month for the Hispanic community.

Claudia Romo Edelman
Founder, We Are All Human

Dr. Juan Andrade, Jr.
President, USHLI

Register here.

Hispanic Star Hubs & Nationwide Impact (workshop)

How can we amplify the Hubs’ positive experience and impact on local communities? What’s the best way to keep supporting local needs and bringing in sponsors? What is the role of volunteers and how can we bring more people on board? This workshop session will bring leaders together to reflect on successful activations and how to increase impact to keep benefiting the Hispanic community.

Perla Tamez
National Director, Hispanic Star Hubs

Register here.

Advancing Latinas (workshop)

Entrepreneurs, hard workers, value-driven and family-oriented, Latinas are the key for success of the Hispanic community. Yet, Latinas are one of the lowest paid groups in the country, largely underrepresented and misrepresented in media, and relatively absent from key industries. They are truly the gap within the gap. How do we elevate Latinas and help them flourish? What cultural, societal and economic paths have brought successful Latinas to the top? This session will be a conversation among Latinas in leadership positions to share their career journey and experiences as a Latina and discussing best practices for supporting the advancement of Latinas in the workplace and beyond.

Beth Marmalejos
President, Prospanic NJ Chapter

Patricia Mota
CEO, HACE

Elisa Charters
Co-Founder, Latina Surge

Register here.

Culture & Stories Driving Perception

The Vibrancy of Hispanic Culture in the US

Hispanic culture has permeated all aspects of society in the United States, from food, to entertainment, to sport and everything in between. During this conversation, we will explore the various aspects of culture and how they have had impact in shaping the perception of the Hispanic community.

Gabriel Abaroa
President & CEO,  Latin Academy of Recording Arts & Sciences (LARAS)

Mario Kreutzberger “Don Francisco”
Television Host & Humanitarian

Lorena Garcia
Chef & Restaurateur

Moderator: Jorge Plasencia
CEO, Co-Founder & Chairman, Republica Havas

Fireside Chat: Showcasing Hispanic Stars to Youth through Books & Media

Jon Yaged
President & Publisher, Macmillan Children’s Publishing Group

Steven Wolfe Pereira
Chief Executive Officer and Co-Founder of Encantos, PBC (“Encantos”)

Claudia Romo Edelman
Founder, We Are All Human

Local Action to Advance the Hispanic Community

Taking Action at the Local Level: Hispanic Star Hubs

Leaders from Hispanic Star Hubs nationwide will come together to share their experiences taking action to support their communities

Adriana Rozo Ángulo
President, MAS Connections

Denisse Montalvan
VP Multicultural Comms, Zeno Group

Lizbeth Ramirez
External Affairs Manager, ComEd

Carolina Veira
Director of Finance, IMC Health

Moderator: Perla Tamez
National Director, Hispanic Star Hubs

Community Support Through Hub Activation

In rapid response to the impact of COVID-19, Hispanic Star hubs were created to take local action. This created collaborative relief programs and services. Learn more about some companies and organizations who got involved.

Rashidi Hodari
Managing Director, Beam Suntory

Sandra Caraveo
National Programs Manager, LULAC

Moderator: Jesse Martinez
Co-Founder, Latinx Startup Alliance

Building Trusted Relationships between Hispanics and Companies

Special Message to the Hispanic Community:

Antonio Lucio, Former CMO, Facebook

A Creative Perspective of DE&I and Multicultural Marketing

This panel will address head on why Diversity, Equity and Inclusion is not the same as Multicultural Marketing! DE&I shouldn’t be implemented in lieu of multicultural marketing programs. Both concepts are equally important, and they might even be related. But the risk of treating them as the same may end up damaging a brand’s bottom line.

Luis Miguel Messianu
Creative Chairman & CEO. Alma

Rishad Tobaccowala
Author; Advisor to Publicis Groupe

Rodrigo Fernández del Castillo
Head of Consumer Insights – Hispanic Marketing, PepsiCo

Special Message to the Hispanic Community:

Phil Thomas, President – Marketing Division, Ascential

Strengthening Hispanic Representation in the Workplace

The Hispanic Promise Panel: C-Suite Execs & Hispanic Star

This panel will gather C-Suite Execs who have championed the Hispanic Star within their companies. They have used it successfully as a resource to uplift their employees, to build genuine connections with their Hispanic consumers, and to bond with local communities.

David Gibbs
CEO, Yum! Brands

Richard Edelman
CEO, Edelman

Marissa Solis
Sr. Vice President – Core Brands, Partnerships, and Media, FRITO LAY

Michael Perera
General Manager, IBM Technology Support Services

Moderator: Jose Luis Prado
Executive Advisor Partner, Wind Point Partners; Chairman, Tropicale Foods

Uncomfortable Conversations

Submitted anonymously, leaders in Human Resources or Diversity and Inclusion practices will respond to the hard-to-ask questions about experiences in the workplace.

James Fripp
Chief Inclusion and Equity Officer, Yum! Brands

Leticia Ferri
OLA PBRG Global Lead, Bristol Myers Squibb

Facilitator: Maria Cuba
Diversity and Belonging Business Partner, Airbnb

Unity & Hope for the Hispanic Community

2020 has proved to be a difficult year for most, with a disproportionate impact on the Hispanic community. As we prepare to put 2020 behind us, this closing conversation for the Hispanic Leadership Summit will be a discussion inspired by unity and hope. Eva, Henry and Claudia will highlight the power and resilience of the Hispanic community and emphasize how we can all come together, support one another and make this our time.

Eva Longoria Bastón
Actor, Producer, Director, Entrepreneur, Philanthropist

Henry R. Muñoz III
Co-Founder, Momento Latino

Claudia Romo Edelman
Founder, We Are All Human

HISPANIC LEADERSHIP SUMMIT

2020 SOCIAL TOOLKIT

IT’S TIME TO MAKE A DIFFERENCE

HLS
CHICAGO
2019
HLS
DALLAS
2019
HLS
SAN FRANCISCO
2019
HLS
NEW YORK
2019

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