The Hispanic Promise

The world is diverse, but we need to make it more inclusive in order to achieve equity.  

The Hispanic Promise aims to rally the business community to advance and empower Hispanics. It calls on business leaders and companies to hire, promote, retain and celebrate Hispanics as employees, customers and citizens.

This promise acknowledges the common priorities that matter to Hispanics as reflected in a historic vote by more than 300 Hispanic leaders at the United Nations. Their resulting Vision 2020 Agenda for U.S. Hispanics includes access to education, financial empowerment and improving the image of Hispanics.

Background

Hispanics make up 18 percent of the US population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power — arguably the main demographic growth opportunity for U.S. businesses. And, yet, Hispanics are often undervalued, underrepresented and misperceived and it is affecting how they feel about their place in American society.

According to the Hispanic Sentiment Study commissioned by We Are All Human, 77 percent of U.S. Hispanics are unaware of their community’s important contributions to U.S. society, eighty-two percent feel their community is undervalued, and more than half no longer believe the American Dream is what it used to be.

Meanwhile, despite being a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.

Most importantly for companies and brands, research shows more than 80 percent of U.S. Hispanics say if a brand plays a “positive role” in their community they will be “more favorable” to that brand and “more likely to be a customer” — an opportunity most companies under-employ, under-invest and under-communicate to realize.

The Hispanic Promise

I promise to create inclusive environments within the workplace and to take positive intentional actions to hire, promote, retain and celebrate Hispanics as employees, customers and citizens.

I aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent advancement and an inclusive company culture where employees feel they belong, are valued and have a voice.

I acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.

As a result, I aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, and assess the sentiment of Hispanics in my company.

Sign the promise

NOTE: By signing the Hispanic Promise, you are making the Promise on behalf of your company or organization.