A Latino Workforce Stuck in the Shrubs of Persistent Urban Poverty

On separate occasions in just the last two weeks, I have bumped into four people at different companies that seemed very familiar to me at first glance. When I asked them if we had met before, they all smiled and reminded me that they had received career preparation and job readiness training from the Urbander team – in Spanish – within the last 6 months. All four of them are professional Puerto Rican women who have limited English proficiency (also taking ESOL lessons!) and were displaced to Central Florida because they lost everything to Hurricane Maria. Our team performs these training sessions in collaboration with our client partner CareerSource Central Florida, and nothing brings me more joy in my work life than actually seeing with my very own eyes how we can impact people’s lives with what we do.  Our goal is to help them attain the socio-economic stability and upward mobility they need to thrive.

It turns out that aside from leading the Urbander team, I’m also
the Founder of SOS by Urbander, a non-profit 501c(3) organization dedicated to
aiding families facing hardship due to personal loss, discrimination and
underrepresentation by amplifying collaborative philanthropic initiatives that
bring positive social change. On May 30th we hosted a presentation
entitled “Onboarding to America: Hispanics and Navigating the Transition to the
USA” alongside Dr. Howard Rodríguez-Mori from Florida State University to
community partners, sponsors and local elected officials.

We proposed an “Intervention Model to Break the
Cycle of Persistent Urban Poverty” based on research conducted by Dr.
Rodríguez-Mori, who included SOS by Urbander’s work into his longitudinal
study. His research indicates the eight key support areas we should be focusing
on as pathways and micro-intervention solutions to edify migrant and
underserved communities:

1. Occupational and/or Conversational ESOL Programs

2. GED and/or Certificate Programs

3. Job Readiness Training and/or Job Placement Programs

4. Childcare and/or Tutoring Assistance

5. Financial Literacy and/or Credit Rehab Programs

6. Healthcare Literacy and/or Preventive Care Programs

7. Mental Healthcare and/or PTSD Treatment

8. Senior Citizen and/or Special Needs Programs

Dr. Rodríguez-Mori basically confirmed that we still have a lot of
more work to do. But let’s be real: Latino-led grassroots nonprofits are broke.
It’s very challenging for us to secure funding for audacious high-impact pilot
programs for a host of different reasons that would warrant another article
altogether, but basically, we have been disproportionately blocked from access
to available bacalao (moolah, dinero, money) to invest in our
community programs. However, we are inspired by the recent gesture and speech
of Black billionaire Robert F. Smith, who pledged to pay off the student loan
debt for Morehouse College’s Class of 2019 while stating “there are
enough of us to take care of our own”. We are asking the woke business
community (if you are still reading, that’s YOU!) and successful Hispanic
business owners to support our intervention program to break the cycle of
persistent urban poverty.

We named this new SOS by Urbander pilot program “The Azalea
Project”, and it will be conducted in the community of Azalea Park in Orlando

  • This neighborhood is a
    historical enclave for the Puerto Rican/Latino community during its
    transition into the U.S. through Central Florida
  • Dr. Rodríguez-Mori
    determined that this community has all the urban poverty indicators he has
    been researching
  • It’s an
    underserved-underrepresented community that receives little to no
    attention from big nonprofits in the region
  • We are currently
    collaborating with a local church in the heart of Azalea Park in
    implementing community programming for individuals who have limited
    English proficiency and are struggling to adapt to life in the U.S.
  • Azalea Park is on our
    side of town (East Orlando), and quite frankly, this allows us to be more
    effective and efficient with our limited resources

Then, something told me I
should look up the word azalea to find out its meaning. It’s a shrub with handsome flower clusters of various colors. Its name is derived from the Greek azaleos –
dry; from its supposed
 for a dry
situation; to parch, to dry up.

OK, let’s get this
straight. No one has a preference to live in a “dry” situation such as poverty.
And it irks me to know that the very community we are going to launch our pilot
program in has been left to parch and dry up. Lord knows I don’t have much of a
green thumb to grow a garden filled with blooming azalea shrubs. What we do
have is the track record and ability to grow people, along with the support of
a business community that cares about the Hispanic community.

Our master plan is to identify at minimum (based on how much
funding we can secure) 10 to 15
families in Azalea Park that can participate in the pilot intervention program.
We will intervene with families that are basically stuck or experiencing a
downward spiral from a social mobility perspective. We will provide
intervention at home and/or facilities that are walking distance from their
homes (i.e. church, school, community center).  The goal is to invest resources into
each family and fill the gaps that are keeping them from attaining social

The initial phase of the pilot will occur in 2020 where we will
deploy services to the selected families in collaboration with local sister
organizations. Dr. Rodríguez-Mori will benchmark the families and periodically
assess the impact and duration of intervention in each support area.
Using both qualitative and quantitative data collection between each
assessment, we will be able to calibrate the intervention model as needed in
order to replicate it in other distressed and diverse neighborhoods across
Florida and the U.S, that are suffering the highest level of

For more information, and to make a donation to The Azalea Project
please email shaiman@urbander.comMil gracias.

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