Hispanic Leadership

Summit

Monday, December 10th, 2018

The Hispanic community in America has never been stronger, yet it is underrepresented in all sectors and has a negative perception in the media. According to recent studies and the Hispanic Sentiment Study, one of the challenges the Hispanic community faces is the lack of leadership and misrepresentation of their causes as a differentiated community. The Hispanic community must unite to start exercising its power and thrive – this has never been more urgent.

The Summit was focus on these three questions:

What unites us? | What is our common dream? | And, how can we get there?

SEE PHOTOS FROM THIS YEAR’S SUMMIT

   

Location

United Nations Headquarters New York, NY

Program

12:00 - 1:15 - Luncheon at the UN Delegates Dining Room (4 th floor)

This pre-Summit luncheon meet-and-greet brings co-hosts and sponsors together for words of inspiration as we prepare for a day of unifying around the untapped potential of U.S. Hispanic/Latino Community.

Welcoming words:

  • Henry Cisneros, Principal, Siebert Cisneros Shank, LLC, Co-Host
  • Patricia Menendez-Cambo, Vice Chair, Greenberg Traurig, Co-Host

Words from our Strategic Committee and Select Sponsors:

  • Cid Wilson, President & Chief Executive Officer, Hispanic Association on Corporate Responsibility, Co-Host
  • Catherine Hernandez-Blades, Chief Brand and Communications Officer, AFLAC
  • Beth Engelmann, Chief Marketing Communications Officer, Dairy Management Inc.

1:30 - 1:45 - Opening Keynote (Conference Room 4)

Sol Trujillo, ChairandCo-founder, Latino Donor Collaborative (LDC), Chair and Founder of Trujillo Group, LLC
Mr. Trujillo will kick off our day with his vision for realizing the potential of the US Hispanic/Latinx community, setting the stage for the introduction of our day’s agenda.

1:55 - 2:10 - Session 1: An Overview of US Hispanics today

Presentation of key facts and figures about the US Hispanic population today– Latino Donor Collaboration will present to set the stage. Followed by a deep dive into key insights from the Hispanic Sentiment Study commissioned by We Are All Human Foundation and conducted by Zeno Group. Panelist will discuss how study’s insights suggest a call to action for our US Hispanic community.

  • Ana Valdez, Executive Director, Latino Donor Collaboration
  • Therese Caruso, Managing Director, Global Strategy + Insights, Zeno Group
  • Claudia Romo Edelman, Founder, We Are All Human

2:10 - 2:35 - Panel 1: VISION 2020

Panel convenes voices from the worlds of business, news media, research, civil society, and agriculture to discuss 6 key thematic areas of critical interest to the US Hispanic/Latinx community: i) education and skill development, ii) a better talent pipeline for corporate America, iii) access to capital & finance, iv) high tech  opportunities for Hispanic entrepreneurs, v) shifting narratives and perceptions of Hispanics/Latinos in media and entertainment, and vi) benefits of increased civic engagement by Hispanics and Latinx Americans. This panel will set the stage for the common agenda building for 2020.

  • Henry Cisneros, Principal, Siebert Cisneros Shank, LLC, Co-Host
  • Mark Hugo Lopez, Director, Director of Global Migration and Demography Research, Pew Research Center
  • Cynthia Hudson, Senior Vice President and General Manager, CNN Español, Hispanic Strategy, CNN/U.S.
  • Rosemarie Burgos-Zimbelman, Partner and Dairy Nutritionist, Rio Blanco Dairy and Dairy Nutrition Services
  • Jose Luis Prado, Chairman & CEO, Evans Foods Group

Moderator:

  • Judit Arenas, Senior Director and Senior Adviser on International Relations to the Executive Chair, APCO worldwide.

2:35 - 3:00 - Panel 2: Media’s Role in the Perceptions and Narratives of Latinx and Hispanic Americans

Leaders in media and journalism convene for a discussion on the visibility, perceptions, branding, communications related to how the Hispanic/Latino narrative is framed today within and outside the community; and how does it compare to other minority communities. Finally, it will explore how to increase Hispanic talent in the Media industry.

  • Maria Hinojosa, President & CEO, The Futuro Media Group
  • Jorge Ferraez, President & Publisher, Latino Leaders
  • Gillian Tett, US Managing Editor, The Financial Times
  • Will Lewis, CEO, Dow Jones
  • Leonor Ayala, Director, Diversity & Inclusion, NBC News/MSNBC

Moderator:

  • Hugo Balta, President, National Association of Hispanic Journalists (NAHJ)

3:00 - 3:25 - Panel 3: Technology: Biggest Opportunity & Challenge

Panel tackles the role technology and the tech industry play in influencing the future of Hispanics and Latinx Americans. Topics include employment challenges, workforce and seniority, the role of technology to help entrepreneurs scale up, and how should technology be harnessed to drive unification of the US Hispanic and Latinx community. The panel will also discuss the role of technology in creating and breaking biases and stereotypes online and in Silicon Valley; and what commitments can tech companies make to help Hispanics thrive.

  • Alvaro Celis, Vice President, Microsoft Corporation
  • Raquel Tamez, CEO, Society of Hispanic Professional Engineers (SHPE)
  • Yovany Jerez, Hacemos National President, AT&T
  • Josue Estrada, SVP, Marketing & Product Solutions, Salesforce.org
  • Laura Marquez, Head of Latino Community Engagement, Google

Moderator:

  • Sergio Fernandez de Cordova, Executive Chairman, PVBLIC Foundation

3:30 - 3:55 - Panel 4: Roadmap to the C-Suite: How to Get There

A discussion about the state of career tracks for Hispanics and Latinx leaders who desire to be CEOs. The panel will discuss opportunities for improving the pipeline, talent development and how to address this issue with today’s CEOs. Training and Skilling for the future will be addressed too.

  • Andy Unanue, Managing Partner, AUA Private Equity Partners, LLC
  • Umran Beba, Chief Diversity and Engagement Officer, Pepisco
  • Luis Felipe Rodriguez-Vega, Head of Growth and Innovation, WU Way, Western Union
  • Erika Brown, Chief Diversity Officer, Goldman Sachs (tbc)
  • David Rhodes, President, CBS News (tbc)

Moderator:

  • Cid Wilson, President & Chief Executive Officer, Hispanic Association on Corporate Responsibility

3:55 - 4:20 - Panel 5: Marketing and Re-branding the Hispanic/Latinx Story

An exploration of the rebranding and marketing of Hispanic/Latinx America and how it can be improved through increased unified leadership from the community. Will also explore corporate America’s role in marketing to this community and how a more unified Hispanic/Latinx community can improve the situation and create a market.

  • Maria Lensing, Vice President, AT&T Business
  • Lili Gil Valletta, Co-Founder and CEO, Cien+ and CulturIntel
  • Susie Jaramillo, Chief Creative Officer and Co-Founder, Encantos Media Studios, Creator, Canticos
  • Ariana Stolarz, Global Chief Strategy Officer, MRM/McCann

Moderator:

  • Dario Spina, Chief Marketing Officer Ad Division, Viacom

4:25 - 4:35 - Fireside Chat with Mary Dillon, CEO Ulta Beauty, and Agustina Sartori Odizzio, Founder & CEO, GlamST

A conversation with the CEO of Ulta Beauty, one of the cosmetics and beauty industry’s most diversity-forward businesses. Moderated by Agustina Sartori, whose GlamST business was recently acquired by Utla.

4:35-4:40 - Political Voting Results Round-up

Summit Host Claudia Romo Edelman reviews how attendees voted and how their political sentiments aligns with findings from We Are All Human’s Hispanic Sentiment Study.

4:50 - 4:55 - A View from Gen Z: 16-year-old Jimena Tinoco

Speaks about her aspirations and visions as a GenZ Hispanic young woman

5:05 - 5:30 - Panel 6: Political Roadmap to 2020

As another presidential election approaches, this panel explores what Hispanic and Latinx priorities should be acted on as a unified community. Includes a discussion on what can be done to increase the community’s vote.

  • Juan Andrade, United States Hispanic Leadership Institute (USHLI)
  • State Sen. Daniel Ivey-Soto (D-NM), National Hispanic Caucus of State Legislators  
  • Maria Teresa Kumar, President & CEO, Voto Latino
  • Enrique A. Chaurand, Senior Vice President of External Affairs & Communications, Congressional Hispanic Caucus Institute (CHCI)

Moderator:

  • Patricia Menendez-Cambo, Vice Chair, Greenberg Traurig, Co-Host

5:32 - 5:50 - Conclusion Committee: Next Steps and Commitments to 2020

Each of the summit’s thematic rapporteurs shares three opportunities, challenges and solutions for their respective areas over the course of the day. Then voting commences, as audience prioritizes agenda items for 2019 and 2020 next steps and commitments.

  • Patricia Mota, President & CEO, Hispanic Alliance for Career Enhancement (HACE)
  • Rapporteur on access to education and skill development
  • Ramiro Cavazos, President & CEO, United States Hispanic Chamber of Commerce (USHCC)

    • Rapporteur on access to capital and financial opportunities
  • Gaby Natale, President of the Board, AGANARmedia

    • Rapporteur: changing the narrative and improving the perception of Latinx
  • Manny Sanchez, Founder and Managing Partner of Sanchez Daniels & Hoffman (tbc)

    • Rapporteur: political representation and engagement
  • Alex Hurd, Senior Director, Programme Development & Portfolio Management, Health and Wellness Transformation, Walmart

    • Rapporteur for marketing, business and entrepreneurship
  • Andre Arbelaez, President & CEO, Hispanic C-Suite Corporate Council (tbc)

    • Rapporteur on better pipeline and more seniority at corporations

Overall HLS rapporteur and panel moderator

  • Oscar Suris, Strategic Advisor, We Are All Human

5:50-6:00 - Farewell words from co-hosts

Sol Trujillo, Henry Cisneros, Patricia Menendez-Cambo, Cid Wilson and Claudia Romo Edelman

Our blog with our vision

Our time has arrived:

The 5 Keys to a Unified Hispanic Community

“We are fragmented, underrepresented and misperceived, so we need to think less like 26 different nationalities and more as one community. In my heart, I know unification is what our Hispanic community lacks at this pivotal moment in history.”

CLAUDIA ROMO EDELMAN

Co-Hosts

SOLOMON D. ('SOL') TRUJILLO

CHAIR & CO-FOUNDER OF THE LATINO DONOR COLLABORATIVE (LDC), CHAIR & FOUNDER OF TRUJILLO GROUP, LLC

Solomon D. (“Sol”) Trujillo is an international business executive who has served as CEO of large-cap global companies in the US, EU, and Asia-Pacific region – including US West, Orange and Telstra, the Australian media-communications company. In each he was a transformative digital pioneer, leading the deployment of broadband, smart devices and digital services – including the mobile internet and ultra-high speed broadband wireless networks – to stimulate productivity and innovation across all sectors of the economy. Sol currently serves on the boards of Western Union, WPP PLC (EU-based advertising and PR firm) and China's Silk Road Technologies (board chair). He also serves a Senior Advisor to Bain & Company.

HENRY CISNEROS

PRINCIPAL, SIEBERT CISNEROS SHANK, LLC TX

Henry Cisneros is Chairman of the CityView companies, which work with urban homebuilders to create homes priced within the range of average families. CityView is a partner in building more than 60 communities in 13 states, incorporating more than 7,000 homes with a home value of over $2 billion. Mr. Cisneros is a Principal and Chairman of the Executive Committee for Siebert, Cisneros, Shank, & Co., L.L.C a municipal finance firm and a top corporate underwriting firm in Wall Street. Mr. Cisneros’ community-building career began at the local level. After serving three terms as a City Councilmember, in 1981, Mr. Cisneros became the first Hispanic-American mayor of a major U.S. city, San Antonio, Texas. During his four terms as Mayor, he helped rebuild the city’s economic base and spurred the creation of jobs through massive infrastructure and downtown improvements.

CLAUDIA ROMO EDELMAN

FOUNDER, WE ARE ALL HUMAN FOUNDATION

Claudia Romo Edelman is the founder of the We Are All Human Foundation and the Co-Host of ‘Global GoalsCast’, a podcast distributed by CBSi.
For 20 years, the Mexican-Swiss diplomat lead public relations and marketing for global organizations, including the World Economic Forum, the UN Refugee Agency (UNHCR) and the Global Fund to fight AIDS, TB & Malaria.
Claudia moved from Europe to the US in 2014 to be the Chief of Advocacy for UNICEF and was seconded to the Executive Office of the Secretary-General of the UN to lead communications and advocacy for the Sustainable Development Goals. She was also a Special Adviser for the SG on international migration.
Claudia speaks 6 languages, has two children and enjoys sports and travel.

PATRICIA MENÉNDEZ-CAMBÓ

VICE CHAIR, GREENBERG TRAURIG

Patricia Menendez-Cambo serves as Vice Chair of Greenberg Traurig, where she primarily advises companies and private equity firms on the legal implementation of their business’ growth strategies throughout Europe, the United States, and Latin America. She is a member of the firm’s Executive Committee and was the first Chair of the Infrastructure Practice. Additionally, she previously served as Chair of the Global Corporate Practice, and first Chair of the Global Practice through which she founded the Latin American and Iberian Practice. Patricia holds a J.D. from the University of Pennsylvania Law School and a B.B.A. from the University of Miami.

CID WILSON

CEO, HISPANIC ASSOCIATION ON CORPORATE RESPONSIBILITY.

Cid Wilson was named President & Chief Executive Officer of the Hispanic Association on Corporate Responsibility (HACR) in July 2014. Wilson brings more than 20 years of corporate finance and Wall Street equity research experience. He manages a staff of talented and dedicated professionals and works closely with corporate board members, Hispanic organizations, and corporate partners around the country, to increase the representation of Hispanics at all levels in Corporate America. Additionally, Wilson directs programs and initiatives aimed at encouraging Fortune 500 companies to include Hispanics in the areas of employment, procurement, philanthropy, and governance.

“The Latino community has been driving the growth of the U.S. Economy and Hispanics upward mobility has allowed the community to have an economic voice as consumers and in the workforce. The next step is to have a social and public policy voice. Uniting will be key to achieving such goal.”

ANA VALDEZ, Executive Director, Latino Donor Collaborative

Strategic Committee

Judit Arenas

SENIOR DIRECTOR & SENIOR ADVISER ON INTERNATIONAL RELATIONS TO THE EXECUTIVE CHAIR
APCO WORLDWIDE

Hugo Balta

PRESIDENT
NATIONAL ASSOCIATION OF HISPANIC JOURNALIST

Sergio Fernandez de Cordova

CHAIRMAN & COFOUNDER
PVBLIC FOUNDATION

Liliana Gil Valletta

CEO & COFOUNDER
CULTURINTEL AND CIEN+

Patricia Mota

PRESIDENT & CEO
HISPANIC ALLIANCE FOR CAREER ENHANCEMENT

Gaby Natale

PRESIDENT OF THE BOARD
AGANARMEDIA

Jorge Plasencia

CO-FOUNDER, CHAIRMAN & CEO
REPUBLICA HAVAS

Jose Luis Prado

CEO & CHAIRMAN
EVANS FOOD GROUP

Oscar Suris

STRATEGIC ADVISER
WE ARE ALL HUMAN FOUNDATION

Ana Valdez

EXECUTIVE DIRECTOR
LATINO DONOR COLLABORATIVE

Isaac Lee

JOURNALIST / PRODUCER
COMING UP

“In order for U.S. Hispanics to realize their proper place as a cultural, economic and political powerhouse, they must not only celebrate what makes them unique, but better yet what they have in common.”

HUGO BALTA, President, National Association of Hispanic Journalists

Additional Resources

Memo to brands: Hispanics are ready for your love

By Claudia Romo Edelman.

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