Day 1 Program

2:00 pm – 7:10 pm ET

2:00  pm – 2:05 pm National Anthem Performance

2:05 pm – 2:15 pm Hispanic Leadership Summit Welcome Remarks

2:15 pm – 2:25 pm Opening Keynote by Alicia Buenrostro, Ambassador, Deputy Permanent Representative, Mission of Mexico To The United Nations

2:25 pm – 2:40 pm Hispanic Community Insights: Unveiling Census Data & Impact Trends

With 63.7 million Hispanics in the US, the Census Bureau will undertake a comprehensive analysis of the latest data, trends, and future projections, with a focus on examining the economic and societal ramifications of this expanding demographic group. Participants will gain concrete insights into the most recent data, including an examination of the evolving labeling criteria and the implications this transformation may hold for businesses and society.

2:40 pm – 2:55 pm LDC U.S. Latino GDP Report

In 2023, the US-Latino GDP was measured at $3.2 trillion, representing  14% of the GDP.  While this data might be known to many, this presentation will focus on analyzing the implications of these new numbers on business strategy policymakers and the wider community.

2:55 pm – 3:10 pm Hispanic Sentiment Study Presentation

The 2023 Hispanic Sentiment Study indicates that Latinos have increased their pride and unity and yet feel disconnected from society. In this comparative research, done in partnership with Nielsen, Toluna, and Televisa/Univision, we analyze the sentiment of the Hispanic community while understanding that it can provide a roadmap for companies. The research offers more than a benchmark, it points to opportunities for big brands, companies, and media to unlock the potential of Hispanics.

3:10 pm – 3:25 pm Edelman Trust Barometer

The Hispanic community’s trust fluctuates more than any other community in the country, generating a high level of distrust. The Edelman Trust Barometer provides valuable insights into the intricate factors influencing trust and examines its impact on Corporate America, as well as the social and political landscapes.

3:25 pm – 4:05 pm From Data to Action: Insights for Strategic Planning

We’ve heard the data, now what? How do you capitalize for growth, talent or marketing strategies? During this session, experts from different fields will showcase how to transform data into intelligence to guide decision making.  Participants will gain valuable insights along with actionable steps to seamlessly integrate these findings into their Latino-focused strategies.

4:15 pm – 4:20 pm Playbook Afternoon Introduction

4:20 pm – 4:30 pm Keynote by Elisa Villanueva Beard, CEO, Teach For America

4:30 pm – 5:00 pm A LA LATINA: The Playbook to Succeed Being Your Authentic Self

Latinas face unique challenges in achieving gender equality in the US workforce. Despite their growing numbers in the labor force, Latinas still face a significant wage gap and are underrepresented in leadership positions. In this panel discussion, our experts will share their invaluable experiences and insights in promoting gender diversity within the corporate landscape. Explore actionable strategies, hear inspiring stories, and learn from these champions who are at the forefront of change.

5:00 pm – 5:30 pm Mentorship and Sponsorship Playbook: Empowering Hispanic Talent

Mentorship and sponsorship are pivotal for the Hispanic community in Corporate America, offering valuable guidance, connections, and backing for career advancement. In this engaging panel discussion, featuring successful senior representatives and young rising stars from the Hispanic community, we will cover the principles and practices that underlie effective mentorship, sponsorship, and mentee relationships offering a comprehensive playbook for cultivating the next generation of Hispanic leaders to strengthen our collective journey towards success.

5:30 pm – 6:00 pm Hispanic ERGs in Action: A Corporate Playbook for Inclusion

Employee Resource Groups (ERGs) are vital contributors to the corporate landscape of America. This panel, led by distinguished ERG leaders will explore practical strategies and best practices for leveraging ERGs to enhance internal mechanisms of support, promote organizational development, deepen comprehension of Hispanic consumer demographics, and cultivate impactful community engagement.

6:00 pm – 6:30 pm From Idea to Supplier: The Playbook to Scale your Small Business 

Hispanic-owned businesses in the United States have shown a pattern of growth in terms of the number of businesses and their economic impact. Our expert panel is set to discuss the nuances of Hispanic entrepreneurship, offering insights, strategies, and hands-on advice for tackling specific challenges and capitalizing on emerging opportunities in this unique landscape. Led by influential industry leaders, this in-depth discussion is tailored to provide actionable insights that will equip participants to navigate and succeed in the dynamic world of Hispanic entrepreneurship.

6:30 pm – 7:00 pm Corporate Playbook for Hispanic Community Engagement

Given the immense contributions of the Hispanic community to our nation’s growth and prosperity, it’s clear that Corporate America’s engagement is vital. This panel will discuss how leading corporations are making a meaningful difference, for the community and their businesses, by engaging with the Hispanic community holistically. Our panelists will serve as your guides in understanding the practical playbook for success, emphasizing the significance of diversity and inclusion, community partnerships, and the cultivation of mutually beneficial relationships. 

7:00 pm – 7:10 pm Closing Remarks

Hispanic Leadership Summit Reception 7:30 pm – 9:00 pm

Network with attendees following the close of Day 1

Location: Sinigual. 640 3rd Ave, Manhattan, NY 10017, United States

Day 2 Program

9:00 am – 2:00 pm ET

9:00 am – 9:05 am Welcome Back: Day 2

9:05 am – 9:15 am Keynote 

9:15 am – 9:35 am Hispanic Star Fund: Connecting Corporate Goals to Community Needs

The Hispanic Star Fund is a tool developed by the We Are All Human Foundation focused on enabling social impact through the Hispanic Sustainable Development Goals (HSDGs). During this panel, our speakers will detail how the HSDGs are implemented for the definition of advancement priorities and explain how companies employ data-driven strategies to propel their initiatives. Attendees will learn about the symbiotic relationship between data, collaborative efforts, and social transformation, all of which play a pivotal role in the empowerment of Hispanic communities.

9:35 am – 10:10 am Hispanic Promise 3.0 Launch

Witness the first launch of the refreshed version of the Hispanic Promise Framework. Gain valuable insights on the evolution of the Hispanic Promise, the latest best practices, a list of implementing partners, and an upcoming self-assessment tool. This session will also provide a space to share your commitment and experiences, and collectively, build momentum to empower the Hispanic workforce across the country.

10:10 am – 10:15 am The Unknown National Disgrace: Mexican Repatriation During The Great Depression

10:15 am – 10:30 am Paramount Study Overview

In 2023, inclusivity has become a central concern for brands and companies, but has enough been done? Despite progress towards inclusivity in marketing, systemic inequalities continue to impact historically marginalized communities. This session reveals a perception study on diverse audience representation, with a focus on Latinos. We’ll assess progress, consumer perceptions, and define effective representation in advertising and marketing.

10:30 am – 10:55 am Lessons from the LGBTQ+ Journey

Learning from other communities is the cornerstone of progress. In this forthcoming fireside chat, we will explore the transformative lessons drawn from the LGBTQ+ community’s journey towards unity and their remarkable increase in media representation. Our speakers will share the specific tactics and initiatives that have propelled the LGBTQ+ community toward heightened recognition, unity, and representation through pride.

10:55 am – 11:00 am Perception Change Campaign Launch

The perception of Latinos doesn’t represent reality. It is time to create a new narrative, more meaningful, respectful and relevant. A narrative without stereotypes, depicting Latinos as what we are: Hispanic Stars. We Are All Human will launch a 5-year perception change campaign inviting brands, media, and companies to join forces so that every latino can be seen, heard and valued. 

Speaker: Lizeth Zárate, CMO, We Are All Human Foundation 

11:15 am – 11:45 am Leon Latino: How to Shape Narrative by Conquering Platforms

Representation of Hispanics on global platforms is of uppermost importance in fostering a more inclusive and equitable media landscape. Building on our recent participation at the Cannes Festival 2023, our speakers will engage in a substantive discussion addressing the influence of marketing and media in shaping the perception of Hispanics. This panel will delve into strategies aimed at challenging stereotypes, the dissemination of best practices to authentically represent the multifaceted diversity inherent within the Hispanic community, and the revelation of the substantial economic influence wielded by the Latino audience.

11:45 am – 12:15 pm  Navigating Intersectionality and Allyship

The Hispanic community’s diversity, encompassing individuals with a range of backgrounds and intersecting identities, plays a pivotal role in shaping experiences and changing perception. Recognizing this complexity is crucial for addressing nuanced community needs, promoting inclusivity, and ensuring equitable policies. In this context, our panel discussion dives into the different Hispanic identities and underscores the significance of allyship in advancing inclusivity and equity.

12:15 pm – 12:45 pm Elevating the Hispanic Narrative Through Sports

Sports play a multifaceted and significant role within the Hispanic community, accomplished Hispanic athletes serve as inspirations and role models for the younger generation, demonstrating that success is achievable through hard work and determination. In this panel, we’ll explore the vital role of corporate engagement in supporting the Hispanic community, building valuable partnerships, fostering inclusion, and making a lasting impact in the world of sports.

12:45 pm – 1:15 pm Hispanic Influencers: Agents of Change

Influencers are cultural architects, wielding the power to mold perspectives, ignite movements, and redefine the collective narrative. During this panel, we will explore how these influential figures play a pivotal role in reshaping perceptions of the Hispanic community, unveiling their power to empower and transform societal understanding through their influential prowess.

1:15 pm – 1:45 pm HISPANIC STAR AWARDS: Changemakers Shaping the U.S.

In recognition of the significant contributions made by Latinos in the United States, ASHOKA & We Are All Human are proud to present the “Hispanic Star Awards: Changemakers Shaping the U.S.”. Join us to honor and applaud those who have dedicated their time, talent, and passion to driving positive change, inspiring progress, and shaping a brighter future for all.

1:45 pm – 1:55 pm Keynote by Diana Flores

1:55 pm – 2:00 pm Closing Remarks