The Hispanic Promise

Overview

76% of Hispanics feel they cannot be themselves at work. That is a problem since they are a large and growing percent of the US workforce.*

The We Are All Human Foundation, along with a dozen Hispanic Associations, launched in Davos: The Hispanic Promise which calls on corporations to hire, promote, retain and celebrate Hispanics as employees, customers and citizens.

Unilever, Microsoft, SAP, Nielsen, KIND, EY, Tupperware, NRG, Aflac, Edelman, Dentsu are among the 45+ corporations that have signed this first-of-its-kind diversity and inclusion pledge for Hispanics.

We are proud to announce the list of signatories of the Hispanic Promise and hope you will join.

Aflac

AmeriCares                          

APCO Worldwide         

Aztech Innovation               

BMO Financial Group

CHS, Inc.                        

Cultivate with Courage

Dentsu Aegis Network   

Edelman

Emerson                             

Ernst & Young

Evans Food Group

Exposing Hope

G6 Hospitality                      

Guardian News

Guerrero Media

Guild Mortgage                  

IMM Latino                          

Investors Bank

KIND                                        

KSA Martial Academy

Lara Media Services

Latin Podcast Awards

LCC                                           

Mars, Incorporated

Microsoft

Mindot                                 

NRG

Nielsen                    

Rising Storm Music          

SAP               

SAS

Save the Children Inter.  

Spanish Public Media

Tradenex                               

Tupperware Brands

TV Azteca

Two Rivers YMCA

Unilever

URBANDER

Vela

Venue33

Washington Representatives

World Health Forum

Zeno Group

Endorsers backing The Hispanic Promise include: Association of Latino Professional for America (ALPFA); Hispanic Alliance for Career Enhancement (HACE); Hispanic Association on Corporate Responsibility (HACR); Hispanic C-Suite Corporate Council (HC3); Hispanic Heritage Foundation; Latinas in Tech; Latino Leaders Magazine; League of United Latin American Citizens; Northern Virginia Hispanic Chamber of Commerce; Prospanica; The Alumni Society; US Hispanic Chamber of Commerce; Voto Latino; We Are All Human Foundation.

 

*Harvard Business Review

Background

Hispanics make up 18 percent of the US population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power — arguably the main demographic growth opportunity for U.S. businesses. And, yet, Hispanics are often undervalued, underrepresented and misperceived and it is affecting how they feel about their place in American society.

According to the Hispanic Sentiment Study commissioned by We Are All Human, 77 percent of U.S. Hispanics are unaware of their community’s important contributions to U.S. society, eighty-two percent feel their community is undervalued, and more than half no longer believe the American Dream is what it used to be.

Meanwhile, despite being a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.

Most importantly for companies and brands, research shows more than 80 percent of U.S. Hispanics say if a brand plays a “positive role” in their community they will be “more favorable” to that brand and “more likely to be a customer” — an opportunity most companies under-employ, under-invest and under-communicate to realize.

The Hispanic Promise

I promise to create inclusive environments within the workplace and to take positive intentional actions to hire, promote, retain and celebrate Hispanics as employees, customers and citizens.

I aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent advancement and an inclusive company culture where employees feel they belong, are valued and have a voice.

I acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.

As a result, I aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, and assess the sentiment of Hispanics in my company.

Sign the promise

NOTE: By signing the Hispanic Promise, you are making the Promise on behalf of your company or organization.