The Hispanic Promise


The Hispanic Promise 2.0 Framework was developed in consultation with multiple stakeholders (including private sector, nonprofits, and academia) who developed goals, targets, indicators, and resources to provide structured guidance around best practices, benchmarks, and tools to create inclusive environments that support comprehensive Hispanic advancement. Because we know every company is different and is starting from a different point, the 2.0 framework provides you with samples of activities and outcomes at 3 levels so that you can select the right starting point and continue to evolve.

The Hispanic Promise 2.0 Framework starts by having the 17 Sustainable Development Goals of the United Nations as the umbrella and highlights the 4 goals that are the most impacted by this framework, Goal #3, Good Health and Well-being, Goal#4, Quality Education, Goal #5, Gender Equality and Goal #8, Decent work, and economic growth.

The second tier of the framework refers to the Hispanic Promise 2.0 BHAG (Big Hairy Audacious Goal): For the workforce representation at all levels to mirror the country’s population by 2030 (based on the BLS statistics).


Hispanics in the United States

Hispanics make up 18 percent of the U.S. population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power. However, Hispanics are often undervalued, underrepresented and misperceived and it affects how they feel about their place in society and in the workplace.

The Hispanic Sentiment Study
  • The first annual Hispanic Sentiment Study was conducted in August 2018 by We Are All Human in order to measure U.S. Hispanic sentiment on the political, business and educational landscapes, as well as on personal values. An alarming 77 percent of respondents were unaware of recent accomplishments achieved by the Hispanic community across the country.
  • Despite serving as a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.
  • Research indicates that more than 80 percent of U.S. Hispanics state that if a brand plays a “positive role” in their community they will be more favorable to that brand and more likely to become a customer. This is an opportunity that most companies do not realize.
Hispanic Leadership Summits

We Are All Human has regular regional Hispanic Leadership Summits across the country to gather leaders in a platform for dialogue and change that addresses the lack of unification among the U.S. Hispanic community.

Sign the promise

This form is to submit your intention to sign the Hispanic Promise. Filling the registration below does not automatically turn your company into a signatory. After registering you will be contacted by a member of our team to follow up on the next steps for the activation. If you have any questions please reach out to [email protected].

The Hispanic Promise

I/We the people of [COMPANY] promise to create inclusive environments within the workplace and to take positive intentional actions to prepare, hire, promote, retain, and celebrate Hispanics as employees, suppliers, consumers, and community.

I/We the people of [COMPANY] aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent development for advancement, executive sponsorship programs, and an inclusive company where employees feel they belong, are valued, and have a voice.

I/We the people of [COMPANY] acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.

As a result, and with a sense of urgency to address the current status, I//We the people of [COMPANY] aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, increase contracts to Hispanic owned and operated diverse suppliers, and improve Hispanic representation in the lead team of our majority (non-diverse) suppliers, and assess the sentiment of Hispanics in my company.

Register below to receive more information on signing the Hispanic Promise.

    Backers and Signatories