The Hispanic Promise

Overview

The Hispanic Promise is the first-of-its-kind national pledge to hire, promote, retain and celebrate Hispanics in the workplace. Launched at the World Economic Forum in 2019, the Hispanic Promise is a non-legally binding sign of intention, result of the joint effort of multiple Hispanic Organization as a call to action for business leaders and companies of Corporate America to create a more inclusive work environment for Hispanics.

The Promise also represents an opportunity for those companies already engaged in inclusion and diversity to showcase their commitment as a Hispanic-friendly place.

By signing on the Hispanic Promise, your company will showcase its commitment to create a more inclusive environment for Hispanics. Being a Hispanic Promise signatory gives you a symbolic Hispanic-friendly stamp that would undoubtedly increase the appeal of your company as a potential employer for Hispanic workforce, cement your reputation and credibility among the increasing number of Hispanic consumers, which in turn will drive your business’ growth by expanding your customer base.

Signing the Hispanic Promise entails the following:

  • A non-legally binding sign of intention;
  • The opportunity to focus your internal actions on one or more focus areas;
  • A package of media assets to activate both internally and externally to showcase your commitment to diversity and inclusion;
  • Access to annual reports on the progress of the initiative and insightful material on US Hispanics.

Background

Hispanics in the United States

Hispanics make up 18 percent of the U.S. population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power. However, Hispanics are often undervalued, underrepresented and misperceived and it affects how they feel about their place in society and in the workplace.

The Hispanic Sentiment Study
  • The first annual Hispanic Sentiment Study was conducted in August 2018 by We Are All Human in order to measure U.S. Hispanic sentiment on the political, business and educational landscapes, as well as on personal values. An alarming 77 percent of respondents were unaware of recent accomplishments achieved by the Hispanic community across the country.
  • Despite serving as a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.
  • Research indicates that more than 80 percent of U.S. Hispanics state that if a brand plays a “positive role” in their community they will be more favorable to that brand and more likely to become a customer. This is an opportunity that most companies do not realize.
Hispanic Leadership Summits


We Are All Human has regular regional Hispanic Leadership Summits across the country to gather leaders in a platform for dialogue and change that addresses the lack of unification among the U.S. Hispanic community.

Sign the promise

Before submitting your commitment to The Hispanic Promise, please make sure that you are qualified to sign on behalf of your company and organization. After signing The Hispanic Promise you will be contacted by a member of our team to follow up on the next steps for activation. If you have any questions please reach out to miguel@weareallhuman.org.

The Hispanic Promise

I promise to create inclusive environments within the workplace and to take positive intentional actions to hire, promote, retain, develop and celebrate Hispanics as employees, customers and citizens.

I aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent advancement and an inclusive company culture where employees feel they belong, are valued and have a voice.

I acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.

As a result, I aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, and assess the sentiment of Hispanics in my company.

I will be the main point of contact for every matter related to The Hispanic Promise.
Another person will act as the main point of contact.
I confirm that I’m signing onto The Hispanic Promise on behalf of my company and organization, and not at the individual level.

Backers and Signatories

35 Fundacion
ACHE
Accelerated Growth
Accu-praisals
Aflac
AGANAR Media
Alumni Society
AmMore
Ancestry
Apalon
APC Collective
APCO Worldwide
Ask Applications
Atos
AT&T
Aura
Avocados from Mexico
AzTech Innovation
Bank of America
Beam Suntory
Berkshire Bank
Best Care Diagnostics
Blancarte
Bloomberg
Blue Shield of California
BMO
Boston Scientific
Bristol-Myers Squibb
Capital Plus Financial
Cargill
CIEN+
Closerlook
Colgate-Palmolive
Condé Nast
Contabi Alliance
Coeur Mining
CTR Factor
CuriousCheck LLC
Daily Burn
Dentons
Dentsu Aegis Network
Diane von Furstenberg
Dieste

Dipper
Diversified search
Duran Law Offices
Easy Consulting
Edelman
Egon Zehnder
El Pollo Loco
Eli Lilly and Company
Emerson
Encantos Media Studio
Ericsson
Ernst & Young
Estée Lauder
Ethnic Technologies
Evans Food Group
Fernandez Law PLLC
Finhabits
Flagstar Bank
General Mils
Goldmark Property Management
Grey
Guardian News
Guerrero Media
HCode Media
Half Full Life
Hall & Evans
Hispanic Executive
Hispanoamerica News
HP
Hyperfluent
IBM
Ignite Consulting
iHeart
IKEA
IMM Latino
Inroads
Intersection
iTranslate
Johnson&Johnson
Juniper Networks
Justworks
KIND
KPMG
KSA Martial Academy
La Familia Pawn & Jewerly

La Mega Media
Lara Media Services
Latin Podcast Academy
Latina LOVE Movement
Latinas in Tech
Latino Leaders Magazine
Latino Factor
Latino Professional
Liberty Mutual
Limeade
LinkedIn
Link America LLC
Lyft
Mars
Medtronic
Merrill Lynch
Microsoft
Midwest Business Administrators Association (MBAA) International
Missouri State University
Mosaic Group
Motel6
NASDAQ
Nextdoor
Nation waste
NGL Media
Nielsen
NRG
NY Hispanic Cosmetology & Beauty Chamber of Commerce
One Island One Heart, Inc.
Palo Alto Networks
Paybook
Pfizer
Penserra
Pepsico
Per Scholas
PGA of America
Pinnacle
P&G
Qualcomm
Radical Partners
Rancho Santa Fe Medical Group

Reed Smith
Repasar
Rising Storm Music
Santander USA
Santander Consumer USA
SAP
SAS
Save the Children
SEIA (want to be announced by end of year)
Siemens
Southern Company
Spanish Public Media Foundation
Splunk
Stanley Black and Decker
Sykes
Syringa Property Management
S&P Global
Tech Data
Techqueria
Teltech
Thoughtworks
TMI Consulting
Traiilo
Transdiaspora Network
TTEC
Tupperware
TV Azteca
Twitter
Unilever
University Houston-Clear Lake
University School of Milwaukee
Urbander
US Bank
VamosPay
VRAmericas
Walo
Wicked Bionic
Wyndham Hotels & Resorts
Yum! Brands
Zeno