The Hispanic Promise

Hispanics in the United States

Hispanics make up 18 percent of the U.S. population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power. However, Hispanics are often undervalued, underrepresented and misperceived and it affects how they feel about their place in society and in the workplace.

The Hispanic Sentiment Study

• The first annual Hispanic Sentiment Study was conducted in August 2018 by We Are All Human in order to measure U.S. Hispanic sentiment on the political, business and educational landscapes, as well as on personal values. An alarming 77 percent of respondents were unaware of recent accomplishments achieved by the Hispanic community across the country.
• Despite serving as a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.
• Research indicates that more than 80 percent of U.S. Hispanics state that if a brand plays a “positive role” in their community they will be more favorable to that brand and more likely to become a customer. This is an opportunity that most companies do not realize.

Hispanic Leadership Summits

We Are All Human has regular regional Hispanic Leadership Summits across the country to gather leaders in a platform for dialogue and change that addresses the lack of unification among the U.S. Hispanic community.

Before submitting your commitment to The Hispanic Promise, please make sure that you are qualified to sign on behalf of your company and organization. After signing The Hispanic Promise you will be contacted by a member of our team to follow up on the next steps for activation. If you have any questions please reach out to miguel@weareallhuman.org.

I promise to create inclusive environments within the workplace and to take positive intentional actions to hire, promote, retain, develop and celebrate Hispanics as employees, customers and citizens.

I aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent advancement and an inclusive company culture where employees feel they belong, are valued and have a voice.

I acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.

As a result, I aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, and assess the sentiment of Hispanics in my company.