The Hispanic Promise is the first-of-its-kind national pledge to hire, promote, retain and celebrate Hispanics in the workplace. Launched at the World Economic Forum in 2019, the Hispanic Promise is a non-legally binding sign of intention, result of the joint effort of multiple Hispanic Organization as a call to action for business leaders and companies of Corporate America to create a more inclusive work environment for Hispanics.
Overview
The Promise also represents an opportunity for those companies already engaged in inclusion and diversity to showcase their commitment as a Hispanic-friendly place.
By signing on the Hispanic Promise, your company will showcase its commitment to create a more inclusive environment for Hispanics. Being a Hispanic Promise signatory gives you a symbolic Hispanic-friendly stamp that would undoubtedly increase the appeal of your company as a potential employer for Hispanic workforce, cement your reputation and credibility among the increasing number of Hispanic consumers, which in turn will drive your business’ growth by expanding your customer base.
Signing the Hispanic Promise entails the following:
- A non-legally binding sign of intention;
- The opportunity to focus your internal actions on one or more focus areas;
- A package of media assets to activate both internally and externally to showcase your commitment to diversity and inclusion;
- Access to annual reports on the progress of the initiative and insightful material on US Hispanics.
Background
Hispanics in the United States
Hispanics make up 18 percent of the U.S. population, 12 percent of annual U.S. GDP and $1.7 trillion of annual consumer purchasing power. However, Hispanics are often undervalued, underrepresented and misperceived and it affects how they feel about their place in society and in the workplace.
The Hispanic Sentiment Study
- The first annual Hispanic Sentiment Study was conducted in August 2018 by We Are All Human in order to measure U.S. Hispanic sentiment on the political, business and educational landscapes, as well as on personal values. An alarming 77 percent of respondents were unaware of recent accomplishments achieved by the Hispanic community across the country.
- Despite serving as a major source of U.S. labor, 74 percent of U.S. Hispanics feel they cannot be themselves at work.
- Research indicates that more than 80 percent of U.S. Hispanics state that if a brand plays a “positive role” in their community they will be more favorable to that brand and more likely to become a customer. This is an opportunity that most companies do not realize.
Hispanic Leadership Summits
We Are All Human has regular regional Hispanic Leadership Summits across the country to gather leaders in a platform for dialogue and change that addresses the lack of unification among the U.S. Hispanic community.
Sign the promise
This form is to submit your intention to sign the Hispanic Promise. Filling the registration below does not automatically turn your company into a signatory. After registering you will be contacted by a member of our team to follow up on the next steps for the activation. If you have any questions please reach out to [email protected].
The Hispanic Promise
I promise to create inclusive environments within the workplace and to take positive intentional actions to hire, promote, retain, develop and celebrate Hispanics as employees, customers and citizens.
I aim to create or strengthen employee engagement, mentorship programs, employee or business resource groups, talent advancement and an inclusive company culture where employees feel they belong, are valued and have a voice.
I acknowledge the priorities selected by Hispanic Leaders under the Vision 2020, which include access to education, financial empowerment and improving the image of Hispanics.
As a result, I aim to increase the number of Hispanic employees in my company to better reflect the US population, increase Hispanic representation in all levels and all functions of my company, and assess the sentiment of Hispanics in my company.
- 3 Islas Restaurant Group
- 3M
- 5xminority, Inc
- Accelerated Growth
- AccelHUB Venture Partners
- Accu-praisals
- Ache
- Adalitika
- Adidas
- Aflac
- AGANAR Media
- Airbnb
- Ally
- ALPFA Boston
- Alumni Society
- Amdocs
- American Family Insurance
- AmMore
- Ancestry
- Anheuser-Busch
- Apalon
- APC Collective
- APCO Worldwide
- Ask Applications
- Association of Naval Services Officers (ANSO)
- AT&T
- Atos
- Aura
- Austin Trauma Therapy Center
- Avocados from Mexico
- AzTech Innovation
- Bank of America
- Beam Suntory
- BeLIVE
- Berkshire Bank
- Best Care Diagnostics
- BlackRock
- Blancarte
- Bloomberg
- Blue Shield of California
- Bluewater Grill
- BMO
- Boston Scientific
- Boundless Robotics
- Bristol-Myers Squibb
- Capital Plus Financial
- Care.com
- Cargill
- Carrier
- Center for Women & Enterprise
- Cervantes Group
- CHI HEALTH
- Chica Project
- Cien+
- Closerlook
- Cloud Security Alliance
- Coeur Mining
- Colgate-Palmolive
- Comarka
- Condé Nast
- Contabi Alliance
- Contigo Wellness
- Creative Builds
- CTR Factor
- CuriousCheck LLC
- Cy-Fair Federal Credit Union
- Cyber Warrior
- d2H Partners
- Daily Burn
- Davila Multicultural Insights
- DCAProSearch
- Dentons
- Dentsu Aegis Network
- Diane von Furstenberg
- Dieste
- Diocese of Dallas Catholic schools office
- Dipper
- Diversified Search
- Dree Technologies
- Duran Law Offices
- Easy Consulting
- Edelman
- Egon Zehnder
- El Mundo Media
- El Pollo Loco
- Element Productions
- Elevink
- Eli Lilly and Company
- El Planeta Media Group
- Emerson
- Encantos Media Studio
- Equanimity Foundation
- Ericsson
- Ernst & Young
- Estée Lauder
- Ethnic Technologies
- Evans Food Group
- Extrasense
- Fernandez Law PLLC
- Fig Factor Media LLC
- Finhabits
- Flagstar
- Fortress Therapeutics
- General Mills
- Goldmark Property Management
- Great Pacific Securities
- Greater Cleveland Regional Transit Authority
- Guardian Life
- Guardian News & Media LLC
- Guerrero Media
- Guidehouse
- Half Full Life
- Hall & Evans
- HCode Media
- Hello Alice
- HelloGuru
- Hispanic Executive
- Hispanic Market Solutions
- Hispanoamerica News
- Horizon Media
- Horizon Therapeutics
- HP
- Hyperfluent
- IBM
- Ignite Consulting
- iHeart
- IKEA
- IMC Health
- IMM Latino
- Ingredion
- Innovation Studios Boston
- Innovative Consultants International
- Inroads
- Intersection
- Investors of Color Network
- iTranslate
- Johnson & Johnson
- Juniper
- Justworks
- Keep it Simple Productions, LLC.
- KIND
- KPMG
- KSA Martial Academy
- Kuriyama
- La Familia Pawn & Jewerly
- La Mega Media
- Lara Media Services
- Latin Podcast Academy
- Latina Chief
- Latina LOVE movement
- Latinas in Tech
- Latino Factor
- Latino Leaders Magazine
- Latino Professionals
- Latinos in I-O Psychology
- LatinX Bioethics
- LATV
- LEAD Media LLC
- Levi Strauss and Company
- Liberty Mutual
- Limeade
- Link America LLC
- Lyft
- Major League Soccer
- Manufacturing Works
- Macro Construction LLC
- Main Idea Company
- Mars, Incorporated
- Medtronic
- Merrill Lynch
- Miami Herbert Business School
- Microsoft
- Midwest Business Administrators Association (MBAA) International
- Missouri State University
- Moody's
- Mosaic Group
- Motel6
- Myschool.fund
- NASDAQ
- Nation Waste
- Nationwide
- Navy
- Nextdoor
- NGL Media
- Nielsen
- Nike
- Northern Virginia Hispanic Chamber of Commerce
- Northwood Ravin
- NRG
- NY Hispanic Cosmetology & Beauty Chamber of Commerce
- OMZE Authentic Tequila, Mezcal & Spirits, Inc
- One Island, One Heart, Inc.
- OpcionYO
- P&G
- Palo Alto Networks
- Paybook
- Penserra
- Pepsico
- Per Scholas
- Pfizer
- PGA of America
- Pinnacle
- Procopio
- Promoting Good LLC
- Prudential
- Qualcomm
- Quigley Simpson
- Radical Partners
- Rancho Santa Fe Medical Group
- Real Media Group
- Reed Smith
- Repasar
- Republica Havas
- Resilient Coders
- Rising Storm Music
- Roanoke Spanish
- Cleveland Cavaliers
- S&P Global
- SagamoreHill Broadcasting
- Salesforce
- Santander USA
- SAP
- Saramar Group
- SAS
- Save the Children
- Savior Wealth
- SEIA
- Serrato Corporation
- Servicing Solutions
- Siemens
- SKDK
- Slalom Consulting
- SMR Social Media Relations
- Social Revolt Agency
- Sodexo
- Sophiola
- Southern Company
- Spanish Public Media Foundation
- Splunk
- Stanley Black & Decker
- StartupCuba.tv
- Surety One
- Sykes
- Synchrony Financial
- Syringa Property Management, Inc.
- Tech Data
- Techqueria
- Telemundo Kansas City
- Teltech
- Teva Pharmaceuticals
- The Center for Women & Enterprise
- The MetroHealth System
- Thoughtworks
- TMI Consulting
- Traiilo
- Transdiaspora Network
- Truist
- TTEC
- Tupperware
- TV Azteca
- ULTA
- Unilever
- Unitea
- University Houston-Clear Lake
- University School of Milwaukee
- Urbander
- U.S. Bank
- VamosPay
- VR Americas
- VZP Digital
- Walo
- Wicked Bionic
- Wilco Group LLC
- Willard Powell
- Wyndham Hotels & Resorts
- YUM!
- Zeno
- Zoominfo